youtube Tag

YouTube Video Targeting Launches

Advertising on YouTube is becoming a common marketing strategy.  And why shouldn’t it?  With a billion video views a day, it’s a great way to connect with millions of people world wide.

This year YouTube has had some pretty amazing viral video.  From 7 year old David wondering if he was in “real life” after a trip to the dentists office, to the JK Wedding Entrance, and even helping the worldwide sensation of Susan Boyleafter her audition on Britain’s Got Talent.  Just the three videos above have more than 150 million views together.  While those were some of the most watched videos of 2009, viral marketing will be making a larger impact in 2010. Wouldn’t it be great if you could get your advertisements on those videos reaching millions of people? (more…)

A Social Media Guide To Black Friday

It’s hard to believe, but the 2009 holiday season is upon us.  For the past several weeks, we’ve told you about companies gearing up for the holiday season.  While the ‘official’ start to holiday shopping doesn’t begin until Friday, companies have been using the power of the Internet in order to attract customers. Black Friday 2009 will definitely be different from years past, as Twitter and Facebookhave become a regulare part of our everyday life. (more…)

This Week In Social Media: November 20, 2009

From “what’s happening” with Twitter, to Facebook becoming one of the top video sites, this is what happened this week in the world of social media. (more…)

YouTube to Support Automatic Closed Captioning

A few months ago, I opened a message from someone who watched a video of mine.  The message said:

“I am intrigued from reading what the people have commented on your videos. Not to mention your charismatic expression…

 
One teeny-weeny problem here: I am deaf and cannot understand what you have been saying on the videos. I wonder if it is possible to subtitle your videos. The subtitles also benefit the hearing people who are learning English as foreign language.

 
I know the technology to add the subtitles exists, but it is not always this easy sometimes.”

This really got me thinking.  I had never really thought about how the hearing impaired really can’t watch online videos and get the full effect, unless someone manually put captions on the video itself, or if the video featured signing.  It’s been something on my mind and something I personally have been trying to work on.  I want everyone to be able get the message — not just in my video, but in everyone else’s as well. (more…)

Facebook Ranked Third Most Popular Video Site

When you think of watching a video online, you most likely think of YouTube. And why wouldn’t you, considering the multitude of videos to be found on that site.

In fact, there are so many videos on YouTube, some say that  it would take over 600 years watch all the videos on the site today– and that’s without a bathroom break.  Hulu also might come to mind.  Launched in 2008, Hulu offers viewers over 10,000 hours of content from several American television networks, including NBC, ABC, and FOX along with several cable networks.

But what about Facebook?  Facebook for video!? According to some recent results from Nielsen, Facebook has rapidly climbed the charts by assuming the No. 3 spot for an online video website.  The popular social-networking site had streamed a total of 217.7 million views in the month of October.  That’s nearly double the total from September, when Facebook had just reached the top 10 mark with 110 million views.  (more…)

YouTube Introduces Tool for Citizen Journalists

YouTube has some great video.  You can find video from just about anywhere, from any event, with almost anyone.  And since anyone can shoot a video and post it, news organizations often showcase YouTube videos from events that they personally don’t have footage from.  Of course this played a crucial role earlier this year during the national election in Iran, when journalists were banned from reporting there.  Instead, the citizens of Iran took out their cameras and shot video and posted it to various sites all over the web.  

However, actually finding a specific video among millions of others can be a bit tricky sometimes.  A new tool designed by YouTube aims to change that. YouTube Direct will help connect websites connect with its users, most specifically news organizations with citizen journalists.    (more…)

YouTube Deal Suggests Content Counts

It’s well-documented by now that Google has lost money on YouTube since acquiring the popular video site some three years ago. Back in July, Google CEO Eric Schmidt told Reuters that he was pleased with YouTube’s trajectory and believed the site would become profitable in the near future.

Analysts and industry critics were quick to ponder how the search giant could hope to make their acquisition profitable. After all, the cost of streaming so many videos couldn’t possibly be offset by advertising. Or could it? (more…)

This Week In Social Media – November 13, 2009

This Week In Social Media: Nov. 13, 2009 iePlexus from iePlexus on Vimeo.

From Facebook groups being invaded, to Rupert Mudoch taking his New Corps Sites off Google, this is what happened this week in the World of Social Media & on the World Wide Web. (more…)

YouTube About To Get More High Def

Starting Monday, you may notice YouTube videos get a bit clearer.  That’s because YouTube announced that you will now be able to upload and watch videos in 1080p.  For those of you not technology friendly, or literate, 1080p is the picture type usually associated with Blu-ray players.  Not only will videos be clearer, but they will also be larger, which will appeal to people who have larger computer monitors. 

To be able to post videos in the new 1080p format, you will need a camera which shoots in 1080p.  However, it is becoming more common feature in video cameras, so if you have recently purchased a new camera, there is a good chance you’ll be able to test the new feature.  YouTube had said that if users have already posted videos in 1080p’s, there is no need to re-upload them, because  the company is in the process of reformatting them and will feature a number of them on the site on Monday.

Late last year, YouTube introduced High Definition videos to the site.  Under the current format, YouTube supports videos in 720p for High Definition videos.

Social Media Plays Role In Policy Making

After yesterday’s blog post about the GOP using social media to educate the American public on the Health Care Reform Act, StrategyOne & Edelman, PR firms based out of Washington DC, released a the results of a survey which suggests that social media may play an integral part in policy making. 

Of the 396 senior staff members from both the U.S. and Europe whom were surveyed, 96 percent said they often use online resources for public policy research.  Fifty-four percent of the staffers had also reported learning of policy issues online for the very first time, while nearly one in five actually changed a policy position based on what they had learned online. (more…)