Zuckerberg’s Gamble: Facebook Thrives Despite Redesign
In Social Media, Social Networking | No comment
Now that the dust has settled and users have had almost a year to digest Facebook’s polarizing site redesign, it’s time to take stock of the social-networking behemoth’s strengths and weaknesses. Back in July, PC World tech writer Hillary Rhodes posed a thought-provoking question: Is Facebook past its prime? It may still be too early to provide a conclusive answer, but we can at least take some time to evaluate the site’s recent successes and missteps.
From the outset it was clear that Facebook founder and CEO Mark Zuckerberg regarded Twitter as a serious contender in the social-networking world. Those beliefs manifested themselves in the redesign, which aped Twitter’s simplicity and real-time news feed. Twitter began to catch on with celebrities, journalists and average Joes, in part because of the quickness and ease associated with tweeting. (more…)