Web 2.0 Tag

Business Blogs and Beyond

In 2005, Business Week premiered one of the defining articles for business owners and their place online. “Blogs Will Change Your Business” was the title, and the article made many waves in the industry as one of the first from mainstream media to truly acknowledge the power and impact of blogging on business. Since then, thousands of articles in thousands of publications have showcased how the evolution of media and the web has made a fundamental impact on how we do business, not just online, but in virtually every corner of our culture.

The original article had a realistic and objective view of how a business could benefit from a blog. From creating an online identity and building credibility, to market testing and customer interaction, business blogs served more purposes than could be covered in one article. Business Week also stressed the importance of clearing away the clutter – although the numbers for this kind of media were staggering, not everything was worth reading. (more…)

Social Media in Plain English

The folks over at Common Craft have put together a new video that explains social media titled “Social Media in Plain English”. This one features a town that has a serious love of ice cream and the how the residents embrace the fundamentals of social media to everyone’s benefit. You might remember Common Craft from their video explanations of Social Bookmarking and Social Networking. They’ve also covered topics like RSS, Blogs, Podcasting and even Zombies.

The videos themselves are great explanations of complex topics. I’ve heard the “I get it now!” exclamation many times after directing a friend or colleague to one of these videos. Admittedly so, Web 2.0 has introduced a new landscape of terminology and applications that will take a little while for complete adoption by the typical user community, so I think these videos provide a great translation medium. Take a look:

What is Web 2.0?

When it comes to internet marketing, Web 2.0 has redefined the rules. Every fundamental aspect of owning an online business now must incorporate this concept to ensure the potential for positive results. The days of building a site and optimizing it for search engine results are over; there’s someone else who already did that and is moving forward with the next step in their campaign. To win the race, we’ve got to outthink our competitor and outperform them online. To accomplish that, we have to understand the newest concepts in marketing and embrace them as our own. Enter Web 2.0, the natural evolvement of the web and the information within it.

That being said, let’s take a step back. What is Web 2.0? What does it mean and how does it affect marketing and e-commerce? Unfortunately, a concise definition of Web 2.0 has yet to be realized, mostly because it’s an idea that’s still being debated. Wikipedia is the most comprehensive source out there, but it leaves something out in terms of what impact it has had and why it’s important to us.  Let’s start by attempting a simple, understandable definition for our purposes.

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Small Business: 6 Online Myths Revealed

The e-commerce industry is filled with different ideas on what’s the best approach for a small business owner. Having spoken with many small business owners, I know there’s some common myths that seem to resonate with website owners more than others. No matter who, where, or how far along in the process they are, an industry like this can spread some serious rumors and propagate some strange ideas. SmallBusinessNewz has been profiling some of these most common myths in two-part video series based on findings from Homestead.com’s CEO & Founder Justin Kitch. The second part in the series, featured below, covers common myths on marketing strategy that really speaks volumes. From my experience, these are definitely some popular misconceptions when it comes to running an online business.
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Welcome to our New Website

Welcome to the new iePlexus.com website! After much feedback and development, we’ve created a completely new website for our company. The new site has been 100% designed and developed in WordPress, one of the easiest and most flexible website management systems available today.

With this new site, we want to provide as much information about our company, services and the industry as possible. We hope it will be a resource for industry experts as well as our clients, so that anyone can access all the information they need about whatever aspect of business blogging or internet marketing they’re interested in. We’ve added some great features that will allow interaction with our employees, more insight into all the facets of our company, and tools for our clients to use that will help with the overall success of their online businesses.
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Embracing Web 2.0 Marketing

With the constant expansion and evolution of the web, new trends develop almost daily. The new buzz is all about Web 2.0, a concept that is quoted often, but doesn’t have a concrete definition. For those of us who dive into the internet in our daily lives, it’s something we can’t avoid, even if everyone explains it a little differently. For our purposes, Web 2.0 is the advancement of the web, the progression from single, isolated websites to a vast expansion of connected applications and services. Websites like Flickr, MySpace, Digg and LinkedIn embody the idea and fundamentals of Web 2.0 – they’re not just websites, but communities; networks of users collaborating for the end goal of improving and categorizing the endless amount of information on the web. We now have the opportunity to use the internet as a platform for connection, and the concept of Web 2.0 enables that. Keep in mind this isn’t limited to social-oriented websites, business and application based sites are just as affected, and they’re embracing the new changes for the potential they hold.
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