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Additional Video Support for Social Networks

Videos have been a major part of many social networks for quite some time now. At this point, Facebook is reaching over 3 billion video views a day. Over 50% of people in the United States that visit Facebook on a daily basis watch at least one video per day. Social networks that are focused purely on video, such as Vine, have continued to expand. Vine has recently launched Vine Kids, which is a kid-friendly version of the social network, which will allow children to share amusing videos with one another without running into potentially inappropriate content.

However, not every social network has excelled when it comes to videos. Surprisingly enough, Twitter has never had any direct video support, despite (or perhaps, because of) the fact that Vine is a Twitter acquisition. Recently though, Twitter finally got around to adding video support in the app itself. Not surprisingly, the interface looks quite similar to Vine, but videos that are shared can be up to 30 seconds long, instead of limited to 7 seconds, which is the case on Vine. It is likely that part of Twitter’s decision to add video support is to allow video ads to be shared on Twitter, to help generate income for the social network.

Not every social network is adding videos for the sake of advertisements though. The social network Ello was notoriously founded in response to Facebook, as a social network that vowed to never have any ads, instead generating money through paid-for features. Ello had a small surge in popularity when Facebook was under fire for cracking down on users that went by alternative names in their Facebook profiles. However, Ello’s time in the sun may have passed. Regardless, they recently added video support to the social network, in an effort to continue finding ways to make it better.

The Aim to Consolidate Your Social Media

These days, many people find themselves with profiles on many different social networks: one person alone might have separate Facebook, Twitter, Snapchat, LinkedIn, and Instagram accounts, on top of plenty of others. As these social networks continue to grow, some app developers have been trying to find ways to make it easier to combine all the functions of these social networks into one consolidated application. This is something that has been handled in different ways, depending on the app.

Many of these apps work directly with existing social networks. For example, Snowball is an application that allows Android users to have a universal inbox for different messaging clients. This way, users are able to view all of their messages on one simple home screen. The app includes messages from Facebook Messenger, Twitter, WhatsApp, Snapchat, Google Hangouts, and more, as well as including basic text messages in the mix. Comparatively, on iOS, an application called Accounts has been launched, which is more of an attempt to create a universal address book. It pulls from Facebook, LinkedIn, Twitter, Reddit, and more and attempts to aggregate these accounts to make things easier for its user base.

Other new applications seek to enhance the features of your existing social media apps. For instance, Xpire is an app for iOS that’s focused on the ephemerality of all of your social networks. It aims to allow your Facebook, Twitter, and Tumblr posts to effectively self-destruct in the same way that Snapchat automatically allows you to. This app also has other features, such as allowing users to determine how much inappropriate content appears on their Twitter account (which may lead users to want their tweets to be a bit more ephemeral).

Still others are trying to launch mobile apps that will work as replacements for other social media apps, by offering multiple features all in one. One notable instance of this would be Selphee, an app that has been billed as Snapchat, Instagram, and Vine combined. Even Selphee, which features all of these functions, still allows users to share photos and videos through existing social networks, however. Each new app appears to be one step closer to our social networks being nearly interchangeable and smoothly working together as cogs in a social media machine.

Play Counts for Vine and Facebook Videos

Sharing videos has become a crucial part of the social media experience over the years. While this was fairly unprecedented back when social networks were first becoming popular, most of them instead focusing on sharing photos, it is rare for a social network to not have some sort of method for sharing videos with other users. Some social media apps, such as Vine, have a focus exclusively surrounding the sharing of videos. Back in July, Vine introduced a feature called Loop Counts.

If you don’t know already, Vine operates by allowing users to create a short, six-second video that loops over and over when shown to other users. In the update that included Loop Counts, Vine allowed iOS and Android users (as well as Vine users on computers) to see how many times a particular Vine has been looped, allowing Vine users to better understand the popularity of their Vines. Before the launch of Loop Counts, there was no way to determine which were the most-watched Vines ever. Now, determining this is easy, as the Loop Count will update in real-time.

Not to be excluded, Facebook announced a few weeks ago that they would also be updating their videos to add video view counts, for the same reasons. Some social media bloggers are comparing Loop Counts and Facebook’s video view counts to YouTube and its methods of determining the popularity of a video. This can be important for those who are using Facebook or Vine to advertise a brand, considering they can now have a better understanding of how many people are actually viewing their videos.

The Many Ways to Message Friends via Social Media

With Facebook’s recent emphasis on the usage of their separate Facebook Messenger app, opinions have been somewhat split. Some are happy to utilize the new features available with the application, while others don’t understand why it’s necessary to have an additional messaging app from Facebook on their phone when there was nothing especially wrong with the way it worked previously. Facebook is still making upgrades to the app; the version of Facebook for Windows Phone recently acquired the integration of the Facebook Messenger application. However, for those who are fed up with Facebook messaging, there have been other recent leaps in social media messaging.

Other major social media apps have also been making updates to their messaging systems. For instance, back in April, Vine introduced a feature that allowed users to send direct video messages to one another, likely to compete with the similar features available from Instagram Direct. Even Pinterest is finally getting in on the messaging train, as they added the ability to message and have discussions revolving around Pins last month.

Even if you’re tired of all of the existing forms of social media messaging, there are still new social apps being launched all the time that offer messaging features. One of the most intriguing new messaging applications would have to be Fling. Fling differs greatly from the majority of social media messaging apps because it’s all about sending messages to other random Fling users. When you send a message, picture, or captioned picture with Fling, it makes its way to fifty other random users anywhere in the world, who you can privately message back and forth with if they decide to reply to your message. With all these different options, anyone tired of Facebook’s messaging system has plenty to fall back on.

Editing Posts and Tweaking Your Social Network Presence

In a smart move, Facebook began to allow the editing of posts last September in the web browser and in the Android version of the social network’s application. This was followed by a similar feature in the iOS application in October. It’s surprising how long it took Facebook to allow users to edit their posts, considering what a hassle it once was to correct a typo or edit a post for whatever other reason you might need to edit it for.

Though Facebook allowed users to edit comments on posts for over a year before implementing this feature, it was a breath of fresh air to finally be able to correct typos in the text of a Facebook post itself. Previously, a user would have to delete the post, lose all the Likes and comments, and repost the status entirely in order to fix a typo.

The reason that it took so long for Facebook to allow for users to edit their posts was because they wanted to prevent Facebook users from abusing this feature. For instance, they didn’t want someone to post something, wait until it got plenty of Likes, and then edit the post so that it looked like their Facebook friends had Liked something else entirely. The way that Facebook is getting around this is by offering an ‘Edit history’ to any post that is edited, so that users can see how the post has been changed.

Facebook is not the only social network that has allowed for recent editing functions. Vine also released an editing function in October, albeit one that operates a bit differently than the edit function on Facebook. Editing videos on Vine is referred to as ‘Time Travel’ and it allows users to reorganize different shots before posting videos on their Vine account, which will allow for many more interesting applications for the Vine social network.

The New Web Presence of Twitter and Vine

Though most people are using social networks through mobile phone applications these days, there is still room to grow and evolve when it comes to the actual web presence of social networks. This is something that Twitter has recently embraced with its new web design, as well as with the first web profiles for Vine, its popular video-sharing service, which until now has been exclusively available for usage on iOS, Android, and Windows Phone platforms, rather than being accessible via a computer.

Twitter’s new web design launched on Tuesday and according to Twitter, the site has been designed to reflect the look and feel of the iOS and Android apps. One of the larger non-aesthetic changes to the website is the built-in ‘compose’ box that is on the left side of the page. The intention of this box is to encourage users to tweet more rather than just browsing the Twitter pages of other people. Though the official launch occurred on Tuesday, the new design has not yet appeared for all users.

Additionally, full web profiles were launched on Vine in early January. The Vine website allows for easier browsing of videos posted on Vine and also includes a feature called TV Mode that lets users watch videos in full screen on their computers, which plays through videos one after the other instead of looping the same video over and over. Though the Vine website is still very new, there are plenty of potential ways that the social network’s web presence can be utilized, such as filming Vines through a webcam. As Vine develops, it is likely to add new features to both the mobile app and the website.

Vine and Instagram Make It to Windows Phone

People who are using phones with the Windows Phone smartphone platform, such as the Nokia Lumia series or the Samsung ATIV series, have been a bit behind when it comes to some of the most popular social networking applications. Though Windows Phone has been compatible with a number of the basic social networks like Facebook and Twitter, it has been missing major applications such as Instagram, Vine, Snapchat, and more, until recent weeks.

Vine, Twitter’s popular video-sharing application, initially launched on the iOS platform in January and was eventually brought over to Android in June. It was finally released in early November for the Windows Phone platform, with all of the features included for the iOS and Android versions, as well as special exclusive features, such as the ability to pin favorite Vine accounts to the home screen.

Instagram’s launch on Windows Phone came about a week after Vine was launched, but it was received quite a bit more poorly than Vine. While Vine has only been around since the beginning of the year, Instagram has had three years to be working on a version for Windows Phone. Yet the application that was released appeared to be heavily limited and did not feature many of the basic functions that were available in the iOS and Android versions.

In particular, many users found themselves annoyed with the fact that Instagram cannot be used to take photos within the application, which has been one of its most primary and basic functions on the other platforms. Additionally, Instagram on Windows Phone cannot capture or share videos. Currently, Instagram on Windows Phone can only be used to share existing photos that have been taken through the phone’s basic camera application, which keeps it a long way from Instagram’s intended full functionality. At the time, the application is being referred to as a beta product, meaning it is still in the testing process.

Facebook Launches Video for Instagram

There was quite a bit of speculation going on back in June, where a number of reports were stating that Facebook was working on launching something big. In particular, all signs were pointing to a massive update to Facebook’s subsidiary photo-sharing social network Instagram: this update would allow for video sharing on top of photo sharing, likely in response to Twitter’s exceedingly popular Vine mobile application.

The speculation turned out to be correct when Video on Instagram was launched on June 20. Instagram’s new video app allows for video clips from three to fifteen seconds long, a variety of video filters, and the ability to arrange clips together to create videos with more focus. Some media sources are saying that it’s very similar to Twitter’s Vine app, only with more features and a more intuitive interface. The application was launched simultaneously on iOS and Android, following shortly after Vine’s recent release on Android.

Knowing that Video on Instagram was on the horizon, it is unsurprising that Twitter teased new Vine features on the day that Facebook’s competing application was launched. The co-founders of Vine released some videos that showed off new features and enhancements to the user interface that will be coming soon to Vine. They intend to bring the ability to create and save drafts of videos before sharing them as well as standardized categories for videos instead of a primary focus on hashtags.

Regardless of Vine’s new and improved interface, it is likely that Video on Instagram will give them a run for their money. At the very least, it is likely that the two competing social networks will be pushed to innovate more and introduce new, interesting features that separate themselves from one another and force users to make a choice about which they think is best when it comes to instantly sharing miniature videos.

Vine is Coming to Android

In a blog post I wrote back in January, I mentioned the launch of Vine, which at the time was a new social networking service launched by Twitter that allowed users to share six-second video clips without sound that operated similarly to animated GIFs. Since the video social network was launched in January, it has blown up in popularity, even though it still remains only available for iOS and Apple devices. It has consistently been among the top apps downloaded in Apple’s iTunes store.

In fact, after its launch, Vine’s users grew by 50% in a month and by the end of February, Vine was being used by 2.66% of all iOS devices in the United States. As Vine rose to the top, similar services such as Viddy, Cinemagram, and Socialcam began to rapidly decline in their user bases, even though they had all been launched months before the more popular Vine service.

One thing that has been holding Vine back a bit, at least thus far, is that it is currently only available on iOS and not available on platforms such as Android, Blackberry, and Windows Phone. Well, that’s about to change, at least for Android, the platform that tends to receive support for major apps like this long before Blackberry or Windows Phone, due to having a much larger user base. According to Twitter, Vine will be coming to Android’s Google Play store soon.

Though the exact release date has not yet been announced, there is still an app that Android users can use in the meantime while they wait for Vine’s official Android launch. Vine Flow is a mobile app that allows users to browse and discover videos posted on Vine, though it does not allow users to upload their own videos like the eventual official Vine app will. Until Vine’s official launch, Vine Flow is about the best that Android-using hopefuls are going to get.

Twitter Expands: From Vine to Twitter Music

In recent months, Twitter has been pushing harder to expand their market and also to expand on the features that Twitter can provide for its users. The first instance of this would be Vine, the video-sharing mobile app that was launched in January. Thanks to a successful marketing campaign, Vine has become the most-used video-sharing application on the market, and Twitter has shown no signs of slowing down when it comes to additional expansions to their company.

Twitter’s most recent acquisition is a software company known as We Are Hunted, which will likely be the first step towards Twitter’s foray into music. We Are Hunted has developed a service that allows users to discover new music and provides a constant stream of music via a simple interface. It is likely the simplicity of We Are Hunted that has attracted Twitter to the company, considering Twitter’s tendency to aim for simplicity, with their 140-character limit on tweets and Vine’s 6-second limit on videos.

No official announcements or release dates have been made, but Twitter Music is likely to be on the horizon. The acquisition may be part of a response to Facebook’s recent overhaul of its own music section, though it is more likely that Twitter is just hoping to expand their horizons and offer even more interesting services to its large user base. The Twitter Music app will allow Twitter users to find songs and artists that are recommended to them based on artists that they are following, as well as artists that people they follow are following. Twitter Music will not require a pre-existing Twitter account to be used, a choice which might ultimately attract new users to the service.

Twitter has long been connected to musicians and artists and many famous musicians use Twitter to announce news about upcoming albums or tour dates, or just to interact with their fans. Some musicians host live-tweet events where their followers can actively interact with the artists that they admire. It’s likely that the Twitter Music app will allow even further connectivity between musicians and their fans, and it will surely be interesting to see how the app evolves upon its release, and as time goes on.