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Advertising Services Help You Get Your Business to the Search Engines

Many business owners are afraid to move forward with any type of internet marketing plan. Some feel that they have already stretched themselves too thin or overshot a budget with just building their website. Unfortunately, having a website online isn’t enough to get people coming to the website. Small businesses that avoid online advertising and the costs that come with them may not have to spend a bunch of money on advertising, but they generally are unable to get their business off the ground.

To get your business out there in front of potential customers, you have to first invest time, money, or both into advertising. Many online businesses have managed to find some success with sharing posts and videos about their business on a business Facebook and Twitter page and asking friends to share these pages or posts. Social media advertising can be a great way for different types of small businesses to spread information about their website through a modern version of word of mouth. This is often a good way to start advertising your business if you don’t have much money for other kinds of marketing.

If you have a bit to spend and are willing to invest more into your website, then you’ll likely go beyond Facebook and Twitter to other avenues for advertising. Investing money on search engine optimization and other advertising services can really help to give your business the boost that you need. These services will make it so much easier for your website to start ranking highly with the search engines. Getting yourself into Google and other search engines will make it so that you are a choice for potential customers who are looking for products on the internet. Without being in front of these potential customers, your business won’t even have a chance of being chosen.

Spending money on advertising may feel risky initially, but if your website really has been put together correctly and your prices are right, it is likely to be the best thing you can do to start seeing more sales on your website. Invest your advertising budget wisely, but make sure that you are putting something into marketing your website. Without the marketing, your website is just a place on the internet that very few people have any way of getting to or finding when they’re interested in something you’re selling.

Additional Twitter Characters May Be Helpful for Social Media Advertising

Twitter has been testing an increase in Twitter characters since September, but now it is official, Twitter is going to be rolling out these longer tweets to most of their users. While there has been some backlash about the addition of characters to Twitter tweets, Twitter has decided to move ahead with the increase in character limit from 140 to 280 characters. It seems the initial reaction to the character increase was overblown as the change in characters hasn’t done much to change the overall look of Twitter.

Many users worried initially that the change would be one that would ruin the short concise tweets that make Twitter what it is. During the testing phase of the 280 character limit, Twitter looked closely at the tweets that were being produced. They found that just 5 percent of tweets sent by people in the test group were longer than the traditional limit and that only 1 percent of these used all 280 characters. The people who could tweet with more characters during the test were able to pick up more followers, received more likes and retweets, and spent more time on Twitter than other users. This is the reason that Twitter decided that the increase in the limit was a success.

What does this mean for business owners who are using social media to market their businesses? Mainly the increase in the number of characters will allow you the same benefits that Twitter saw with its testers. You’ll have more characters to use while you are tweeting so you’ll be able to more easily engage with customers and connect with them as you tweet about your products or the services that you offer.

If you haven’t started using social media to market your business, now is the perfect time to start. Social media advertising is a great way to engage with your customers and to respond to questions or concerns that may arise. Since social media is used mostly by people in the younger generations, reaching customers through social media can be especially important if the products or services that you offer are targeted at these individuals. Setting up a social media account and using this to touch on topics that relate to your market is a great way to draw attention to your website.

Online Video Advertising Can Help Your Small Business Grow

When businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

Twitter Announces Change to Character Limit

While there have been many changes to Twitter in recent years, the character limit that they started with has stayed the same. Until now. Twitter just announced that they are currently testing a change that will double the character rate for a select group of Twitter users. This change is intended to make it easier for users to enjoy Tweeting.

Twitter’s test of this new character limit is because of how difficult the 140 character limit can be to users. After doing some research, Twitter discovered that in languages like Japanese and Chinese tweets were on average a lot shorter. A big part of this is that in languages like these a single character may represent a noun. Since the English language and others like it typically require at least five letters a word, more tweets in these languages hit the 140 character limit.

While Twitter seems focused on providing English speakers with less frustrations while tweeting, many users are outraged that Twitter has chosen to focus on changes to the character limits to tweets rather than focusing on more important issues within the social media platform such as abusive accounts. Twitter users seem to feel that its time would be better spent trying to change the toxic environment of Twitter. The character limit change may be welcome to some, but it isn’t the change that many users feel will make Twitter easier to use.

One good thing that could come out of this character limit change might be allowing business owners more room to express themselves when connecting with customers. If you’ve ever tried tweeting about a certain product or sale and felt limited by the number of characters, you can see how this might be beneficial. It is possible that 280 words could help make social media advertising a bit easier in some cases.

Avoiding Common Pitfalls of Social Media Advertising

While most business owners can agree that social media is a great way of marketing a website and connecting to customers, many aren’t doing their social media in a way that is beneficial to them. A lot of business owners simply join Facebook and Twitter and then expect that these pages will get people coming to their website. Social media requires a greater level of commitment than this.

There are many pitfalls to social media that business owners fall into from the start. One of the main ones is that people get impatient. They expect that once they create social media pages they’ll immediately be connecting to customers who will want to purchase products and services. Very little with marketing happens overnight, so starting a social media campaign requires some patience. Don’t be disappointed if you don’t see sales coming from social media connections right away.

Another big problem with the way that people use social media to market their website is that they are very inconsistent. When people visit a Facebook or Twitter page for an active business, they expect to see posts that have appeared within the last month. Too many business owners using social media will post a few times and then not again for a long while. It isn’t enough to just post about your current sales and then wait months to post again. Take some time to create posts or link to blogs that you have written. This will make it clear to anyone visiting your social media that you are still in business.

Since social media advertising is a powerful way to promote your business, it is important to set up social media pages that can help you interact with customers. If you don’t have the time to devote to posting on social media and setting up different pages, be willing to look for help. You can hire companies or individuals that will help you to get social media pages set up and to make sure that there are regular posts showing up on these pages.

Twitter Tests a Tweet Storm Feature to Help Users Break Character Limits

It appears that Twitter is currently working on early testing for a feature that would allow users to draft out long threads of Tweets before posting all of them at once. One Twitter user recently tweeted out some screen shots taken of himself composing three tweets and posting them all at the same time. While the feature doesn’t appear to be testing publically just yet, Twitter users were able to get a first look at what the feature might look like if implemented.

Right now, the only way for a user to link their tweets together is to go through the often tedious process of replying to their individual tweets with another tweet continuing their point. This kind of tweeting is often referred to as a Tweet Storm. The new feature, if it is ever implemented, would eliminate the current difficulty of creating these threads, allowing users to easily link tweets together while editing them and posting them simultaneously.

Tweet Storms have been growing in popularity, becoming far more common on Twitter in the past few years. Twitter has talked about the possibility of extending Tweets beyond their 140 character limit in the past, but mostly they have continued to uphold the limit, making only small updates that allowed users to utilize all 140 characters fully. The new feature would be something that would likely encourage Tweet Storms and allow them to find new prevalence on the site, a clear compromise between extending the 140 character limit and making it easier for these Tweet Storms to take place.

While some users are sure to object to this new feature if it is ever implemented, it is easy to see why Twitter would like to have a feature like this one. There are many influential and well followed Twitter users who commonly embark on these so called Tweet Storms. As these are users that Twitter would want to encourage, it makes sense for them to make it easier for people to link several tweets together and post them for the world to see.

There are some definite benefits to linking tweets that could be used by those in the business world. By using a feature like this one, a business would be able to easily talk about a sale and then link this announcement to specific tweets about various products that were available at discounted prices. Allowing editing of these tweets all at the same time would make it easier for business representatives to maintain professional standards.

Twitter’s New Update to Notifications Shows A Different Type of Notification

Twitter recently updated its notifications tab to include a feature that is set up to show you what the people you follow are doing on Twitter. These new notifications will remind you to join the conversation by tweeting about something that is trending, show you when those you follow share links to a popular article, and let you know when they follow another user’s account. While this has been testing for the last year, the feature was finally launched this week.

The new feature is something that Twitter added to make sure that users wouldn’t miss content they might be interested in. By analyzing what people you are following do, it attempts to share information that you might otherwise miss when logging into Twitter after a while. As Twitter users often share many tweets each day and many people follow a lot of different accounts, it would be easy to miss something in this shuffle.

One of the disadvantages of the new feature is that it has made Twitter’s notifications tab a lot more crowded as there are more notifications that appear in this tab. For someone who spends minimal time on Twitter, the number of notifications that come in could be more difficult to deal with as a result. Those who don’t want as many of these new notifications cluttering their notifications tab can select “see less often” and then have some of them filtered out.

Many Twitter users have already started to complain about this feature. Some have been asking about a way to block these new notifications entirely so that they don’t end up checking their app for a Twitter notification that doesn’t relate to their personal tweets or the tweets of those they are following. As of now, it seems there is no way to block the new notifications entirely.

Twitter Claims the New Anti Abuse Features are Helping

With the year half over, Twitter is claiming that the anti abuse features that they have put into place are getting results. At the beginning of the year, Twitter said it would be focusing more on preventing a lot of the abuse that was taking place on the platform. Twitter has since implemented a range of different features to stop abuse and to hide it from view. They are happy with the results that they are seeing so far.

Over the years, Twitter has often been criticized for focusing on small cosmetic issues on their site and similar features, while letting abuse on their platform go unchecked. The new features have shown that Twitter is willing to step up and take the abuse on the platform a lot more seriously. As a result of their new features, they have been able to catch abuse more often and to prevent further incidents of abuse by letting users know why their accounts are suspended or limited after an incident.

Twitter announced that due to its new anti abuse features, they have been seeing significantly less abuse than at the beginning of the year. The new policies and features have resulted in a lot more warnings being sent out to different accounts, as well as more users being temporarily limited. In some cases, Twitter has even managed to suspend accounts that were particularly abusive. They are hopeful that by taking this firmer stance on abuse they’ll be able to limit the abuse users are experiencing.

While Twitter feels that they have made significant changes to the platform, many users are not satisfied with the changes. Many people feel that Twitter is still not doing enough to limit the abuse on their platform. Some even see these new changes as mostly cosmetic in nature, hiding abuse rather than removing it from the platform entirely. Twitter has acknowledged the fact that there is a lot still to do when it comes to preventing abuse on their platform.