Google Boosts Real-Time Ad Capabilities
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Google announced this morning they have teamed up with Teracent, a San Mateo, Calif., advertising company. Teracent has created some high-tech software and algorithms, which will help create automatic and real-time advertisements.
“We think that this technology has great potential to improve display advertising on the web,” Google’s blog said. “That’s why we’re pleased to announce today that we’ve entered into a definitive agreement to acquire Teracent. The transaction, which is subject to various closing conditions, is expected to close this quarter.” (more…)