survey Tag

Internet Users Spend Most Time On Facebook

How much time do you think you spend on the computer a month? Do you spend the majority of your time updating your status and poking your friends on Facebook?  If you’re like the average American, you do. 

The folks over at Nielsen have released yet another interesting survey which shows how much time we spent online in January and where we visited.  Surprisingly, the average US Internet user, spent more time on Facebook than Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.  In fact, the average American spent 7 hours, 1 minute and 41 seconds on the social network (that’s the equivalent of 14 minutes or so a day).  That’s a major jump from Nielsen’s June 2009 survey, when at the time the average Facebook user only spent 4 hours, 39 minutes and 33 seconds on the site. (more…)

Social Media Plays Role In Policy Making

After yesterday’s blog post about the GOP using social media to educate the American public on the Health Care Reform Act, StrategyOne & Edelman, PR firms based out of Washington DC, released a the results of a survey which suggests that social media may play an integral part in policy making. 

Of the 396 senior staff members from both the U.S. and Europe whom were surveyed, 96 percent said they often use online resources for public policy research.  Fifty-four percent of the staffers had also reported learning of policy issues online for the very first time, while nearly one in five actually changed a policy position based on what they had learned online. (more…)

This Week In Social Media: October 30, 2009

This Week In Social Media: iePlexus Oct. 30, 2009 from iePlexus on Vimeo.

This Week In Social Media: iePlexus Oct. 30, 2009 from iePlexus on Vimeo.

This week, several new virus’ have been making their rounds attacking the social networking sites Facebook & Twitter. Facebook has been hit the hardest.  The virus known as Bredolab, hit Facebook earlier this week, which sends an e-mail to users, asking them to confirm a password reset and a file is attached which contains a Trojan horse, which could severely destroy a computer. Facebook is also reporting 2 more virus’ which are working their way through e-mails asking you to do some sort of activity to your account.  Facebook has told users that Facebook would not send any attachment in an e-mail, and to check out the company’s Security Page for more tips.  Twitter’s virus comes through a direct messages containing the phase, “Hi, this you on here?” followed by a link.  Twitter warns users not to click links from users you don’t know and if you accidentally do, to change your password immediately.  (more…)

Report States Online Marketing Video’s On The Rise

Turn Here, an Online Video Production, Advertising and Distribution company, released the results of a recent survey about companies using Online Video’s for marketing.  The company surveyed 116 companies, which ranged from Fortune 500 companies, to PR and digital agencies, and traditional regional based companies.

Overall the report states that video through the web is increasingly becoming an important online marketing tool to reach out to clients.  83.5% of those surveyed have said they are already using some sort of online video marketing.  Companies however were split when it came to what type videos they produce.  Roughly 57.3% said they have created branded videos, content produced for companies to showcase their products or services, while 38.7% have created editorial content for their website.  (more…)