Social Networking Tag

Social Media Trends That Are Turning Heads This Year

A good business owner is always refining and improving their marketing strategy to keep up with the latest trends and new opportunities. Social media has become a very important aspect of marketing a business, so let’s take a look at some of the social media advertising trends that have been worth paying attention to in 2018.

Videos have continued to dominate this year, as studies have shown that a whopping 95% of messages from videos are retained in a viewer’s mind, while only 10% of the message is retained with text. An expansion of this that has been becoming more and more popular is live-streaming. Studies have shown that 80% of customers would rather watch a live video from a brand than read some posts. The expansion of live streaming on social media has been only growing, as Facebook, YouTube, and Tumblr have launched live streaming in the past few years. Studies show that Facebook Live Videos are watched three times longer than regular videos. Live videos are engaging and there is a lot of potential here for a business. Live streaming the making or launching of a product, and a live Q&A session are a few great ideas on how to take advantage of this for your company.

Marketing to Generation Z, called “true digital natives,” is another important trend to consider this year and into the future. Generation Z loves to use Snapchat, Facebook, YouTube, Instagram, among other social media platforms. Making sure that your business is connecting with this generation and understanding what this generation is looking for, is a must.

Last but not least, mobile-optimized content on social media sites is becoming more and more necessary. The number of people using their mobile devices for social media is only increasing, so it is worth it to ensure that your social media can easily be viewed on a mobile device. This includes short and to-the-point headlines, images that work well with smaller screen sizes, and using a content management system.

Keeping up with these social media trends presents exciting opportunities to grow your business and to stay ahead of your competition.

Twitter Announces Change to Character Limit

While there have been many changes to Twitter in recent years, the character limit that they started with has stayed the same. Until now. Twitter just announced that they are currently testing a change that will double the character rate for a select group of Twitter users. This change is intended to make it easier for users to enjoy Tweeting.

Twitter’s test of this new character limit is because of how difficult the 140 character limit can be to users. After doing some research, Twitter discovered that in languages like Japanese and Chinese tweets were on average a lot shorter. A big part of this is that in languages like these a single character may represent a noun. Since the English language and others like it typically require at least five letters a word, more tweets in these languages hit the 140 character limit.

While Twitter seems focused on providing English speakers with less frustrations while tweeting, many users are outraged that Twitter has chosen to focus on changes to the character limits to tweets rather than focusing on more important issues within the social media platform such as abusive accounts. Twitter users seem to feel that its time would be better spent trying to change the toxic environment of Twitter. The character limit change may be welcome to some, but it isn’t the change that many users feel will make Twitter easier to use.

One good thing that could come out of this character limit change might be allowing business owners more room to express themselves when connecting with customers. If you’ve ever tried tweeting about a certain product or sale and felt limited by the number of characters, you can see how this might be beneficial. It is possible that 280 words could help make social media advertising a bit easier in some cases.

Avoiding Common Pitfalls of Social Media Advertising

While most business owners can agree that social media is a great way of marketing a website and connecting to customers, many aren’t doing their social media in a way that is beneficial to them. A lot of business owners simply join Facebook and Twitter and then expect that these pages will get people coming to their website. Social media requires a greater level of commitment than this.

There are many pitfalls to social media that business owners fall into from the start. One of the main ones is that people get impatient. They expect that once they create social media pages they’ll immediately be connecting to customers who will want to purchase products and services. Very little with marketing happens overnight, so starting a social media campaign requires some patience. Don’t be disappointed if you don’t see sales coming from social media connections right away.

Another big problem with the way that people use social media to market their website is that they are very inconsistent. When people visit a Facebook or Twitter page for an active business, they expect to see posts that have appeared within the last month. Too many business owners using social media will post a few times and then not again for a long while. It isn’t enough to just post about your current sales and then wait months to post again. Take some time to create posts or link to blogs that you have written. This will make it clear to anyone visiting your social media that you are still in business.

Since social media advertising is a powerful way to promote your business, it is important to set up social media pages that can help you interact with customers. If you don’t have the time to devote to posting on social media and setting up different pages, be willing to look for help. You can hire companies or individuals that will help you to get social media pages set up and to make sure that there are regular posts showing up on these pages.

Twitter Tests a Tweet Storm Feature to Help Users Break Character Limits

It appears that Twitter is currently working on early testing for a feature that would allow users to draft out long threads of Tweets before posting all of them at once. One Twitter user recently tweeted out some screen shots taken of himself composing three tweets and posting them all at the same time. While the feature doesn’t appear to be testing publically just yet, Twitter users were able to get a first look at what the feature might look like if implemented.

Right now, the only way for a user to link their tweets together is to go through the often tedious process of replying to their individual tweets with another tweet continuing their point. This kind of tweeting is often referred to as a Tweet Storm. The new feature, if it is ever implemented, would eliminate the current difficulty of creating these threads, allowing users to easily link tweets together while editing them and posting them simultaneously.

Tweet Storms have been growing in popularity, becoming far more common on Twitter in the past few years. Twitter has talked about the possibility of extending Tweets beyond their 140 character limit in the past, but mostly they have continued to uphold the limit, making only small updates that allowed users to utilize all 140 characters fully. The new feature would be something that would likely encourage Tweet Storms and allow them to find new prevalence on the site, a clear compromise between extending the 140 character limit and making it easier for these Tweet Storms to take place.

While some users are sure to object to this new feature if it is ever implemented, it is easy to see why Twitter would like to have a feature like this one. There are many influential and well followed Twitter users who commonly embark on these so called Tweet Storms. As these are users that Twitter would want to encourage, it makes sense for them to make it easier for people to link several tweets together and post them for the world to see.

There are some definite benefits to linking tweets that could be used by those in the business world. By using a feature like this one, a business would be able to easily talk about a sale and then link this announcement to specific tweets about various products that were available at discounted prices. Allowing editing of these tweets all at the same time would make it easier for business representatives to maintain professional standards.

Facebook Tests New Colored Comments, Users Disapprove

Many users have started to talk about a new feature that they have been testing on the Facebook app. Facebook appears to be testing a feature that will allow users to post comments in the colors and color gradients that can be used on text posts already. While the test appears to still be in its early phases some are already reacting to the change comparing it to the bold color choices that were common on the MySpace platform.

This new feature would be one to follow the addition of color and color gradients to text posts which came out back in December. When Facebook was asked about testing the colored comments, they said that they are currently working on finding new ways for people to communicate within the platform. The colors are just one way to add creativity and variety to conversations going on within Facebook.

Since the feature is still in testing only a few select users are currently able to work with this feature right now. If the colored comments are deemed to be a success, Facebook may eventually roll them out to all users as they did with the colored text posts several months ago. So far the new feature only seems to be accessible to mobile users, so the test hasn’t yet reached other types of users.

While this feature is only being tested right now, users already have a lot to say about it. Many users are in uproar about this potential feature, stating that the colors will make Facebook look garish and ruin the look of the news feed. With the mismatch of colors on both posts and their comments, the news feed has the potential to become much bolder and more colorful. The question is whether this will actually be something that helps to add to the interactions currently available on Facebook or something that will turn users away.

Instagram Updates Multi Photo Posts to Allow Different Aspect Ratios

While many Instagram users were excited about multi photo and video posts when Instagram added this feature in February, some were bothered by the fact that their photos had to be posted in Instagram’s standard 1:1 aspect ratio, making all photos into a square. This aspect ratio has been one that Instagram users have often found problematic as it makes it necessary to crop the photo, sometimes in ways that users don’t like. Instagram has now made a change so users can use either landscape or portrait format when posting multiple photos or videos.

Instagram’s goal with this change has been to allow a much greater level of creativity from the users on Instagram. Users will be able to decide before posting multiple photos or videos if they want these to display as landscape, portrait, or some other ratio entirely. All photos in a set have to stick to the same aspect ratio for consistency’s sake, so users will still be somewhat limited by this requirement. Of course, as with before, users will be able to continue to use the 1:1 ratio if this is what they prefer.

This update has come about following several much smaller updates that were made to these multi photo and video postings. Previous updates made it possible for people to go back after they had posted and tag people they may have forgotten. Another update focused on allowing users to save photos as a draft on the iOS platform before they posted the photo.

In addition to this change to the multi photo posts, users have noticed some other unannounced changes to the Instagram app. Some of these include making certain fonts smaller and thinner to allow for more space between words. These make it so that the app appears far less cramped than it did previously.

Facebook Further Updates News Feed to Prioritize Certain Articles

For the last few months, Facebook has been working on improvements to their news feed to make it easier for them to restrict access to fake and click-bait type articles while providing a better user experience for those who use Facebook as a place to obtain news and information. Their newest update is one that focuses on eliminating website links that are to sites with slow loading web pages.

Facebook’s new update to the News Feed algorithm will be looking at how fast links from different sources load and ranking the ones that are faster loading further up on the page. They hope that with this change, they’ll be able to make the user experience a lot better for their users. The change should allow users to spend a lot more time reading the stories that they find rather than waiting for pages to load.

Adding this new change came about since people looking for interesting articles to read and share online are often annoyed by stories that load up slowly. By implementing this change, Facebook will be able to decrease the reach of stories that load too slowly pressuring the sites to change the way that their pages load or to resolve to live without spreading on Facebook in a way that allows them to reach the highest number of users.

The changes to the News Feed will roll out slowly over the months to come, allowing different publishers to make any adjustments that will be needed to ensure that their links continue to come up on the News Feed in the future. The change may also benefit Facebook’s Instant Articles as these will be ones that will load up quickly meaning that publishers may choose to use this program instead of fixing problems with load times on their normal platforms.

Twitter’s New Update to Notifications Shows A Different Type of Notification

Twitter recently updated its notifications tab to include a feature that is set up to show you what the people you follow are doing on Twitter. These new notifications will remind you to join the conversation by tweeting about something that is trending, show you when those you follow share links to a popular article, and let you know when they follow another user’s account. While this has been testing for the last year, the feature was finally launched this week.

The new feature is something that Twitter added to make sure that users wouldn’t miss content they might be interested in. By analyzing what people you are following do, it attempts to share information that you might otherwise miss when logging into Twitter after a while. As Twitter users often share many tweets each day and many people follow a lot of different accounts, it would be easy to miss something in this shuffle.

One of the disadvantages of the new feature is that it has made Twitter’s notifications tab a lot more crowded as there are more notifications that appear in this tab. For someone who spends minimal time on Twitter, the number of notifications that come in could be more difficult to deal with as a result. Those who don’t want as many of these new notifications cluttering their notifications tab can select “see less often” and then have some of them filtered out.

Many Twitter users have already started to complain about this feature. Some have been asking about a way to block these new notifications entirely so that they don’t end up checking their app for a Twitter notification that doesn’t relate to their personal tweets or the tweets of those they are following. As of now, it seems there is no way to block the new notifications entirely.