Social Media Tag

Facebook Could Go Local

By know, I’m almost certain you’ve heard of FourSquare or Gowalla.  You may recall I introduced what I like to call the “new social media” or “location based networking”, back in Januaryand just at the beginning of the month I told you about a business who used FourSquare to increase their profits by 110%.

Now it seems that Facebook wants to get on board by allowing people to add their location onto their Facebook profiles.  Although there are no official plans to add the feature to join the number one site in the US, the company said in a blog post on Friday afternoon they have ideas which are very exciting.   (more…)

iePlexus Social Media News Brief: March 24, 2010

Google thinks it figures out how to get though Chineses laws, but then the government stuck back. We’ll give you the latest details in the battle between China & Google.  Then we’re talking spam. One social media site has almost no spam, while another is being flooded with it.  And the latest internet craze becomes today’s viral video.  Get caught up with iePlexus Social Media News Brief for today, Wednesday, March 24, 2010. (more…)

Twitter’s Battle With Spam

It’s nearly impossible to avoid spam on the Internet, but Twitter is trying to do something about it, at least on the microblogging website.  In a blog post Tuesday, the company announced the amount of tweets sent out a day is 1%, which is an incredible task.

During the same time last year, spam on Twitter took up roughly 7% of the microblogging website.  And in August of this past year, spam on Twitter hit an all time high, with close to 11% of tweets.  So, to only have 1% of spam taking up your site is an accomplishment.  But Twitter says they are going to continue their efforts to getting rid of spam all together.  (more…)

Twitter Isn’t As Loud As You Think

Occasionally, we talk about some of the latest Twitter facts to see how much the site is growing.  We have seen both the amount of users and the numbers of tweets each month continue to grow, with an occasional slow down.  But a new study from Barracuda Labs, a Web security company, shows that not even a third of the users are tweeting.

The study looked at an astonishing 19 million users, and defined a “True Twitter user” as someone who has at least 10 followers, is following 10 others, and has at least 10 tweets.  Seems simple, right? Surprisingly, only 21 % of the 19 million were defined at a true user.  So 79% of twitter users rarely even use their account! (more…)

Business Doubles Profit With FourSquare

AJ Bombers, is a popular burger place in Milwaukee owned by Joe Sorge.  On Sunday, Sorge’s sales were up 110% thanks to the new social media  application FourSquare.  161 FourSquare users checked into the restaurant at the same time, that’s between 25-35% of Milwakkee’s FourSquare user population.

So what brought 161 FourSquare users to this already popular burger joint?  Sorge decided to promote the restaurant with the idea that customers could unlock a Swarm badge, which is awarded to those who check in at a location with at least 50 other users at the same time.  (more…)

YouTube: The New Lost And Found

Lip-syncing, crazy weathermen, and dancing babies are just some of the types of things we expect to see on YouTube.  But what about using the site as away to post a Missing or Found ad, like one you might see on a street pole.  Well, two Canadians used the video site to do just that.  Josh Rimer and Craig Weckerle are two Vancouver residents, who were walking around city the night of the Olympics Opening Ceremony.  As they were walking they came upon a red case with a Sony HD camcorder inside, just laying on the sidewalk. 

So, they decided to create and post a video to YouTube, in hopes to find the owners.  And indeed, with more than 10,000 views it worked.  (more…)

iePlexus Social Media News Brief: March 5, 2010

From Twitter passing it’s 10 billionth tweets, to an amazing viral video, find out what happened this week in the world of social media. (more…)

Auto-Captioning Live on YouTube

A few months ago, YouTube announced they would begin supporting closed captions on videos.  Since that time, we here at iePlexus have been using the feature on all of our social media news briefs, and have even been praised for our use of closed captioning. 

However, now YouTubers now have a feature which should make enabling closed captioning easier.  It’s known as YouTube auto-captioning. YouTube says auto-captions will help YouTube users reach a larger audience in a simple matter.  (more…)

The Shorty Award Winners

The Shorty Awards, the equivlent to the Academy Awards for Twitter users, were held last night at the New York Times Tower in New York City. CNN anchor, Rick Sanchez who was the first main stream journalist who used Twitter as a connection with viewers through his show, hosted the ceremony handing out awards in a total of 28 categories.  The second annual ceremony is held to share “the diverse ways Twitter can be used to create the best real-time short form content.”

William Shatner made a brief appearance via webcam, not only to congratulate the winners, but also share some of his favorite tweets from his new show, which is based off a Twitter account.  Suzi Orman & Facebook’s Marc Zuckenberg also made a video appearance, which was one of the highlights of the night.  All the winners who gave acceptance speeches were limited to 140 characters, the amount of characters Twitter users are restricted to when they tweet.    (more…)

Small Business Are Using Social Media More

According to the University of Maryland’s Smith School of Business, the relationship between social media and small businesses  have doubled in the past year from 12% to 24% in the United States.

The study which was released earlier this week found that roughly one in five small businesses have embraced social media and are integrating those sites into their business strategy.  Among the favored sites in the survey, Facebook and LinkedIn made the list.  45% of those surveyed businesses have said they believe that within a year or less, they saw initiatives.  (more…)