SEO Tag

Looking To Avert A Nosedive In Website Traffic This Year?

In a world gone digital, it has become increasingly important to play by the rules when it comes to SEO and online marketing. Now more than ever, SEO is the way that people discover your website and the content that you have out there online. Not keeping SEO in mind and not following Google’s guidelines has serious consequences.

The key to successfully marketing your online business is keeping up with the SEO trends and changes in how best to perform it. Let’s take a look at some of the big things happening in online marketing this year, things to keep in mind as you keep your website up-to-date for the search engines and customers alike.

Videos are continuing to be big and the popularity of them is only growing, still. Yes, just when you thought that videos might be a passing trend, they are only growing more and more popular and it is pretty obvious why. We are getting used to a faster and better internet, and we are on our phones all the time (most of us). It is no wonder that videos are still increasing in popularity. People are racing through their social media feeds and videos help them make the most of the time they are on social media. People are on their phones all day long and videos tend to be an easy way to digest information if you are on a smartphone. The search engines are rewarding those that understand the enormous need for videos.

Building links is continuing to be important for good SEO and quality website marketing. Link building involves building backlinks that point back to your website, such as linking from your blog to your main website or another website linking back to your main website. Link building is important for helping your website rank higher in the search engines. It also helps you to establish credibility in the marketplace.

Advertising campaigns, the digital kind, are becoming the best way to get the word out there about your business and attract customers. This looks a little bit different today than it did in the past. Effective advertising campaigns today involve doing things like blogging and being involved on social media. Attracting new customers through a blog or social media can be a very good way to grow your business. This involves regularly putting out new posts. People will start connecting the blog or social media site with your business and you will increase interest and engagement.

Keeping these things in mind, you are on your way to an effective online marketing strategy moving forward. Of course, if keeping up with all of these trends and changes seems a bit overwhelming, you can always hire an online marketing company to perform advertising services for you.

Give Your SEO Some Muscle Power With Video Marketing

It is clear to see that video marketing has been exploding. Search for a big brand that everyone knows and you see videos pop up among the first few results. The brands that aren’t tapping into the advantages of videos have become less popular. Videos are easy to take in and they are easy to access and they tend to hold someone’s attention for longer.

So what does video marketing do in terms of SEO? Well, there are many benefits to videos when it comes to SEO. The fact that videos are so easy to watch means that people tend to spend a longer period of time watching them. This means that people are spending longer periods of time on your website. This increases your “dwell time,” which is what the search engines want to see. Longer dwell times tell the search engines that you must have some valuable content on your website. Therefore, you will have better ranking in the search engines for your website.

There are some guidelines that are best to follow to increase your chances of getting your videos to rank high in the search engines. Keeping your videos short is important. Videos that are 1 or 2 minutes long are a nice way to go. Sharing your videos on your social media pages is also good idea. Adding some good tags, keywords, and relevant titles to your videos also helps the search engines to crawl your videos more efficiently. Getting some good thumbnails for your videos is helpful as well. You want to avoid having a click-bait image though. If your image is just there to get people to click, you will not earn a good reputation in the long run.

Going with a good video (or several) as part of your SEO strategy is an awesome way to boost the effectiveness of your SEO.

Go For A Better Store For Less With WooCommerce

If you are just starting out in ecommerce, consider WooCommerce web design your buddy when it comes to selling products online. This kind of web design works well for anyone who wants to start an online business. If you want to get your store opened quickly, WooCommerce is a great choice as well. This WordPress plugin can be installed and ready in no time at all.

You may change your mind about what kind of theme you want to use for your online store and the way that it looks overall. That is not a problem with WooCommerce, unlike other complicated platforms. You don’t have to spend tons of money to make changes and you can switch up the look of your online store pretty easily.

Making sure that you have the basics when it comes to running your online store is essential. WooCommerce web design gives you the features you need like showing new products, managing your orders, managing your billing, and more. With WooCommerce, you get product filtering, product ratings and reviews, product categories that are easy to manage, and more. The other important thing to note is that there is no limit as far as how many products you can sell or how many images you want to use for every product. Having really good images and lots of them is always a plus when shopping online.

If you’re still not convinced, take into consideration that WooCommerce is built for SEO right from the start. It is made so that you can easily perform SEO on your online store. You will be able to optimize every page if you wanted to. The SEO product details can be easily put in and stored using WooCommerce. The bottom line is that you can spend tons of money on a custom store, or you can have one that looks just as professional and that functions even better with WooCommerce.

No One Is Too Busy To Watch Videos

Online videos are great for hitting the sweet spot of the ideal combination of information and enticement when it comes to marketing your online business. Videos give you a chance to present the advantages of your business to a potential customer without being boring. People may be too busy to read text, but video-watching tends to sneak in throughout the day. Let’s take a look at how online videos have been hitting the sweet spot:

Video has impact as far as being able to appeal to a person’s emotions. Trends have shown that customers will take the time to watch a video related to a product they are looking for, if there is a video available. Being able to combine visuals with audio in the video makes for more of an impact than just text, and makes it easier to attract someone to buy when they have watched the video.

Online video advertising is perfect for people who are accessing an online store using their mobile devices. Videos can easily be watched on a smartphone or a tablet and they tend to do well among people using a mobile device to shop online. Making sure the video is short will ensure even better results for advertising to those shopping on mobile devices.

The search engines love to see videos. Videos are helpful to many people when looking for something online, and search engines have noticed this and are ranking websites with quality videos higher. Posting videos online helps people find your business when they are looking for what you offer, and search engines are all about helping people find what they’re looking for online.

Considering that more than 1 billion videos are shared on social media every day, it is worth ramping up your online marketing by incorporating videos. People seem to always find time to watch them.

Business Blogging Gains More Trust With Less Effort

If you have a small online business, you may be wondering how to build credibility and trust so that you can attract lots of customers, and even compete with the big companies that are out there. Starting a business blog is an excellent way to start building a great reputation and to attract people who are potential customers. This is an important aspect of social media advertising that allows you to build more trust without a lot of effort.

There are tons of great benefits to small business blogs. One of the most important things that a business blog accomplishes is it gives the search engines fresh content all the time. That is exactly what the search engines want to see. As long as you are blogging on a regular basis, the search engines always have new content to index. When you use keywords in your blog posts, you are also boosting your visibility on the search engine results pages. Because of these factors, blogging is really good for your SEO.

For a small business, building trust and a great reputation is really important. Blogging gives you an awesome opportunity to be seen as an expert in your industry. When you provide great information and insight in your blog posts, you are seen as someone customers can trust and someone who knows what they are talking about. Establishing credibility this way gives you a good chance of getting more customers taking the actions you want them to take. Don’t worry, you don’t have to know everything about your products or services to write informative blog posts. Any kind of a story mentioning what you are selling helps to build credibility.

Blog posts are shareable, which is another great benefit of blogging. Every blog post can be shared by other people. People can share the post on their social media profiles, they can e-mail it to someone, they can link to your blog post from their website. This is even more great marketing for your business and it further enhances your credibility.

A business blog allows you to create relationships with potential customers, boost your SEO, and generate more traffic for your business without having to put a lot of effort into these things. What’s not to love?

Be Credible Because You’re Naturally At The Top

If you have an online business, you may or may not have thought about the importance of getting your website to start ranking in the search engines. The truth is, there are tons of people selling something similar or the exact same thing you are. But, that doesn’t mean all hope is lost, with good search engine optimization, it is possible to have your website eventually ranking above the competition. Not only that, but SEO is the way to build true credibility. No one wants to be perceived as a phony.

Making sure that your website is optimized for the search engines and that it is getting noticed by them consistently is key to building your website rankings. Although no one can promise that you will be on page one on Google, you will naturally rank higher in the search engines as you keep your website able to be easily indexed by the search engines, and valuable for your website visitors.

The great thing about search engines listing you higher or at the top is that it is basically free advertising. You likely will be investing some money into your SEO, but after that, your rankings come naturally and you will not have to worry about paying money with pay-per-click advertising or your success relying on any kind of costly advertising campaign on Google.

Being able to track your success and see your website traffic increase is another huge advantage of SEO advertising services for your online business. You can use analytics tools to track your success and see increases in website visitors and what effects your SEO is having overall.

Probably one of the best benefits of SEO advertising is that you can build your credibility naturally and not be seen as someone who pays their way to the top. No one likes to see ads in their search results when they type something into Google and those businesses are often seen as dishonest and not credible. If people see that Google is naturally ranking you high and you did not pay them to do it, that is a huge plus in the eyes of the consumer. They view your business as credible, trustworthy, and the right place to meet their needs and wants.

If you want to do your own SEO, that is a great place to start. Don’t let any company tell you that you can’t do it yourself. That is a great way to save money if you are skeptical about the benefits or you don’t want to have someone else do it for you. When you are ready to have someone professionally do your SEO, explore your options and find the right online marketing company for your business.

Beckoned By The “Play” Button: The Importance Of Online Video Advertising

Online video advertising is going strong and there are a lot of great reasons to start making it work for your business. First off, everyone starting an online business is looking for a great return on investment. You put a lot of time and effort into getting things going, and it is important to you that it wasn’t all for nothing. Using video advertising is a great way to help increase your chances of a nice ROI. 83% of businesses say they get a good ROI with video. It is important to note that a video doesn’t have to be flawless. According to recent studies, the main reason people may not be into a video is when it doesn’t explain what you are selling very clearly. Turns out, lower quality and not the best video design is not something people care about nearly as much as they care about having the product explained well. So…explain well and just get them out there!

Buying stuff online still seems risky for some people. They are scared of being cheated and they need to have trust in your online business to feel confident buying from you. 57% of consumers report that videos have helped them feel confident buying something online. Building trust is very important, and videos allow you to create those relationships with your customers so that they see you as someone who wants to help you and give you useful information.

What is all this about Google liking videos? It is pretty simple. When you have videos on your website, people spend more time on your website, even if they weren’t planning on watching a video but couldn’t help but be dazzled by the pretty colors and pictures and beckoned by that “play” button. Longer time spent on your site by people lets the search engines know that your website must have some great content on it. Studies have even shown that you are 53 times more likely to rank first in Google if your website features a video.

Bottom line: You still don’t have a video on your website??!!

Fast Forward To Success With Video Marketing

If you are anything like me, you scroll to the bottom of a page of text to see how long it is before you start reading it, or you look at how long a video is before you start watching it. A shorter block of text or a shorter video instantly gets more points because you are short on time and you don’t want to get into something that will take too long to finish.

Anything that can speed up the process of getting to know a product and buying a product is good in today’s fast-paced world. Short and to-the-point copy is great, and videos are even better. Everyone is busy and no one has time to figure out what it is that you are selling or how exactly the product or service works. This is where videos come in, they save a lot of frustration and hassle for the customer by letting them know why they need your product or service up-front and quickly.

Videos have numerous benefits and they will surely give you a leg up when it comes to fast-forwarding your online success. You have probably heard about how video marketing can boost your search engine rankings, get you more exposure, build trust, and get you more sales. The bottom line is that you can build true value with video and you can’t do that with other channels. If your video is short and meaningful, you can draw viewers in before they rush out of your online store.

Enough about the benefits of video, it is time to take action. Creating your own videos or hiring a marketing company to create them for you is a nice way to get your feet wet in the world of video marketing. Who knows, you may find something meaningful in the water.