SEM China Tag

SEM Opportunities Untapped In China

In the United States we have a tendency to think we are the most technologically, politically, and socially advanced. But, as far as internet use goes, Americans aren’t logging on as often as Chinese users. With 253 million internet users, China recently surpassed the United States with the world’s largest web population. The Chinese also have another edge on American web users – they have more fun online.

A recent survey of 2,500 web users from 16 countries, including the United States, United Kingdom, China, Korea, and Australia found that China’s users were more likely than others to describe web-based activities like blogging, posting on message boards, reading forums, and watching online videos as “fun.” Chinese web users are also more active in their internet use than users from other countries. “Web 2.0 is far more advanced in Asia, and in China, than in the U.S. and Europe,” said Bernice Klaasen, head of interactive research at TNS Media Intelligence Singapore. “In Western countries, about 1% of users create content online, about 10% participate through methods like comments or discussions, and the rest are lurkers.”
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