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02 Jul
6

How Pinterest Has Improved Over the Last Year

In Social Bookmarking, Social Media, Social Networking, Web 2.0 | No comment

Picture 7-2-2015When social networks are discussed, it’s usually Facebook, Twitter, and Snapchat that are at the forefront of discussion, while other social media apps trail behind. However, Pinterest is still #37 on the Alexa web traffic rankings, showing that it’s really not as far behind the other social networks as people might think (Facebook is #2 and Twitter is #8, comparatively). One study in 2013 determined that Pinterest had more than 70 million users worldwide. Like any other social network, Pinterest has maintained their success by continuing to change and improve.

One of the larger changes for Pinterest happened when they launched their Guided Search and Place Search features, which effectively made it easier for users to search for things and places that are interesting to them. The new search engine updates also made it easier for Pinterest users to map Pins to a Place Board.  More recently, Pinterest announced that it was launching a set of intuitive tools that would make Pinterest connect much easier with Squarespace, a popular website builder and hosting service.

Earlier this week, Pinterest announced a major update for its users, which is a step in the direction towards making Pinterest a more monetized social network. They have launched a Buyable Pins feature, which effectively adds a ‘Buy’ button that lets users purchase products directly from Pinterest. Though this feature is only available on iOS platforms right now, it is expected to roll out to Android in the near future.

07 May
7

Checking Back in with Google Plus

In Social Bookmarking, Social Media, Social Networking, Web 2.0 | No comment

Picture 5-7-2015It’s been a while since anyone has given much thought to Google Plus. Google’s attempt at a competitor to Facebook effectively crashed and burned, after not really providing users with anything that they didn’t already have from other existing social networks. It simply never offered anything that made people want to switch from one social network to the other. After Vic Gundotra, who focused largely on Google Plus during his tenure at Google, announced he was leaving the company last year, some news sources declared that Google Plus was effectively dead in the water.

However, Google has recently announced an overhaul of the Google Plus interface, which is drifting further away from a Facebook clone and actually seems to be emulating aspects of Pinterest. Google Plus’s newest feature is called the Collections tab, which allows users of Google Plus to group similar posts into sections, so that users can easily organize all of the things that they are interested in. These Collections can be shared publicly, privately, or with a specific group of people.

While Google Plus may have massively decreased in use, there were still plenty of people that were clinging to it. Roughly 6.6 million users made public posts in 2015, although that is only representative of 0.3 percent of all Google Plus accounts. However, Google was paying attention to what their loyal users were doing on the social network. These observations ultimately led to the launch of Collections, which is now available on the web and Android platforms and should be available for iOS in the near future.

18 Sep
7

The Many Ways to Message Friends via Social Media

In Social Bookmarking, Social Media, Social Networking, Web 2.0 | No comment

Picture 9-18-2014With Facebook’s recent emphasis on the usage of their separate Facebook Messenger app, opinions have been somewhat split. Some are happy to utilize the new features available with the application, while others don’t understand why it’s necessary to have an additional messaging app from Facebook on their phone when there was nothing especially wrong with the way it worked previously. Facebook is still making upgrades to the app; the version of Facebook for Windows Phone recently acquired the integration of the Facebook Messenger application. However, for those who are fed up with Facebook messaging, there have been other recent leaps in social media messaging.

Other major social media apps have also been making updates to their messaging systems. For instance, back in April, Vine introduced a feature that allowed users to send direct video messages to one another, likely to compete with the similar features available from Instagram Direct. Even Pinterest is finally getting in on the messaging train, as they added the ability to message and have discussions revolving around Pins last month.

Even if you’re tired of all of the existing forms of social media messaging, there are still new social apps being launched all the time that offer messaging features. One of the most intriguing new messaging applications would have to be Fling. Fling differs greatly from the majority of social media messaging apps because it’s all about sending messages to other random Fling users. When you send a message, picture, or captioned picture with Fling, it makes its way to fifty other random users anywhere in the world, who you can privately message back and forth with if they decide to reply to your message. With all these different options, anyone tired of Facebook’s messaging system has plenty to fall back on.

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