marketing Tag

Facebook Decals Coming to a Business Near You

Whether it’s your favorite cupcake shop, the car dealership down the street or the place where you get your coffee every morning, it appears that neighborhood businesses nationwide have jumped onto the social-media bandwagon. Facebook, in particular, has become one of the most essential tools in business advertising and marketing; and now, the social network is moving from the web to storefront windows.

Tim Kendall, Facebook’s director of product marketing, sent a letter to the Museum of Making Music in Carlsbad, Calif. this week, which also included a Facebook decal, to say:

“We invite you to place it prominently on your window or sales counter, since businesses that promote their Page off-Facebook tend to see a 20 percent or greater increase in connections.” (more…)

April Fools On The Web

Today is April 1, 2010, which is also known to many of us as April Fools Day.  And depending on how gullible you are today could turn into a long day.  For me, I was fooled before 6 this morning and I have a feeling I have a surprise or two more coming at me.  Even though I know not to believe anything anyone says today, I still happen to fall for it!

Today however, there are a number of sites trying to fool everyone.  I thought that we would take a look at some of the top online pranks today! (more…)

Viral Video Encourages Publishers (And Marketers)

One of the greatest parts about my job is how I get to always keep up with the latest viral videos.  I don’t often write an aritcle about certain viral video, although I have been showcasing at least one viral video a week in iePlexus’ Social Media News Briefs for the past few weeks.  But this viral video, I think deserves it own article.

Posted on March 9, “The Future of Publishing” has had more than 125,000 views at the time of this posting.  While the video is intended for book publishers, I think the video is a good marketing as well.  The video is sort of like a palindrome, something you can read forwards as well as read it backwards. (more…)

Fortune 100 Companies Confused By Twitter

A recent report from Weber Shandwick, a New York-based public relations firm, shows that many of the Fortune 100 companies are still trying to figure out the Twitter phenomenon taking over the planet.  However, they are going to need to get onboard soon if they want to keep up with the world.  The social-networking site has been very useful for companies by giving customers another way to stay in contact with their business.

Surprisingly, 27 of the 100 companies had never even touched Twitter, while the other 73 companies had created a total of 540 Twitter accounts for various departments within their company.  While that seems like a lot of accounts, the report found that only 32% showed personality on their profile along with well-designed backgrounds in addition to names and/or photos of those who posted tweets. 

Four percent of the accounts were no longer used and was due to either the account being “set up specifically for an event that had since ended or the account was simply abandoned. “Eleven percent of the accounts were quiet, and were categorized as placeholders to prevent what is known as “brand-jacking.”  The term comes from companies creating an account so that no one else will take the account.  This can cause confusion and potentially damage company reputations.  This shows that companies realize the important of Twitter, but aren’t necessarily using it. The remaining 53 percent would post, but with no personality, and only posting company news or product information. (more…)

Report States Online Marketing Video’s On The Rise

Turn Here, an Online Video Production, Advertising and Distribution company, released the results of a recent survey about companies using Online Video’s for marketing.  The company surveyed 116 companies, which ranged from Fortune 500 companies, to PR and digital agencies, and traditional regional based companies.

Overall the report states that video through the web is increasingly becoming an important online marketing tool to reach out to clients.  83.5% of those surveyed have said they are already using some sort of online video marketing.  Companies however were split when it came to what type videos they produce.  Roughly 57.3% said they have created branded videos, content produced for companies to showcase their products or services, while 38.7% have created editorial content for their website.  (more…)

iePlexus Makes All the Difference for Online Barware Business

People entering into an online business are often wary of selling a product that is offered by many other sites, but Judee and Terry Koubas are proof that a sound business plan, dedication, and smart marketing can yield sales even in a high competition market.

“After we did some initial research, we found there were lots of sites that offered barware,” said Terry. “But there were still unique opportunities in this field. We decided to offer a good range of barware in order to help our customers find what they need.”

“Plus, this isn’t stuff you can find in just any store,” continued Judee. “We offer really unique items.”

That collection of unique items includes a comprehensive selection of barware products. In addition to standard glass stemware and cocktail glasses, the site is also outfitted with accessories such as coasters, decanters, wine racks, and more. Coupled with these traditional barware items, the site also deals in less conventional products such as sake sets and absinthe fountains.
(more…)