Facebook Branches Out with Messenger, Events, and Notes
In Blogging News, Social Bookmarking, Social Media, Social Networking, Web 2.0 | No comment
With the evolution of Messenger, Facebook has been doing its best to create standalone experiences that don’t necessarily have to work in tandem with the main social network. We’ve seen how Messenger has been evolving on its own; Facebook has been bringing new features to Messenger themselves and opening the platform up for third-party applications to provide users with even more interesting features. Most recently, it appears that Facebook is aiming to make the experience even more standalone. Since June, users have been able to sign up for Messenger without having active Facebook accounts, separating the app even further from the social network.
The success of Messenger has been very apparent, so it’s no surprise that Facebook is looking into creating standalone applications for other aspects of the social network. Facebook CEO Mark Zuckerberg has stated that Facebook Groups has 850 million active users, while Facebook Events has 450 million active users. Facebook has already launched a standalone Groups app, so it stands to reason that there could be an Events app coming in the near future, especially with Zuckerberg mentioning that Facebook Events had hit ‘global scale’ in a recent earnings call.
While Events may be next on the horizon for a standalone app, Facebook is also working on tweaks to the various utilities that will surely remain as part of the social network itself for the time being. Specifically, it seems that Facebook is planning on revamping Facebook Notes, transforming the area into a blogging platform rather than something that looks similar to other Facebook updates. The updates to Facebook Notes have not yet been rolled out to all users, but they show that Facebook is serious about updating every aspect of their interface and staying competitive with other platforms.