branding Tag

The King of Search

It’s hard to even imagine the internet without the aid of search engines. Whether you’re looking for a piece of trivia or you’re looking for a new website, search engines are the main way we navigate the virtual world. And within this world of search, one name stands far and above all the others—Google.

So popular is the Google monolith that it is practically synonymous with search itself. After all, what other search engines have warranted the creation of a verb? After enough time, users became so accustomed to “googling” something that Merriam-Webster responded with the addition of google, a verb meaning the use of the engine to acquire information.

But what exactly made Google such a commanding force in search engines? Official representatives of the company explained that it was Google’s speed that set it apart from its competition. Recognizing that Google itself was merely a middleman used to get people from point A to point B, Google devoted its time and energy into yielding the fastest search results and offering those results in an easy-to-use interface that got people to other sites and on their way.
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Psychology Your Way Into Sales

It’s no surprise that humans react in odd and irrational ways, particularly when it comes to spending money. To that end, Dan Ariely, author of Predictably Irrational: The Hidden Forces that Shape our Decisions, offers many insightful lessons into the quirky (and largely predictable) human psyche. And in turn, these lessons may help web businesses shape their image and behaviors in order to garner as many sales as possible and become a successful online destination. Here are some important aspects of online sales tactics to consider when running an e-commerce or service-oriented business:

Relativity
It turns out Einstein knew what he was talking about—relativity does matter. Although this kind of relativity isn’t exactly what the theoretical physicist had in mind, there is something to be said for comparing your products to others. When products are offered in a standard and deluxe version, the standard version suddenly looks like a bargain and tends to sell. Create instant price comparisons on your site, and people are less likely to leave the site to shop around.
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