aol Tag

The New Aol Launches

Today AOL launched the new independent ‘Aol.”  The one time powerhouse Internet Service Provider is trying to gain it’s strength back, while its traffic is expected to grow significantly in the weeks and months ahead.

As you’ll notice, AOL’s blue triangle logo is now gone and is replaced by a number of unique objects, such as a goldfish, monster, colored inks, and more than a dozen other options.  The company wanted users to choose what logo they felt appropriate, and change it as often as they’d like to create a positive user experience.  You’ll also notice that not all the letters are capitalized anymore, and it ends with a period.  The once owned by Time Warner company, is officially out on their own and they are definitely trying to make a statement.  (more…)