Additional Ingredients: In addition to the core components in a Web 2.0 marketing campaign listed above, a comprehensive approach includes a diverse but essential set of additional factors. This includes search engine friendly blog and website content writing for increased visibility and user interest; RSS (Really Simple Syndication) incorporation for easy exporting of content; Compliant XML sitemaps for inclusion in the search engine sitemap program; Hand submissions to the top market-specific directories with a variety of researched keywords; And finally, the results of the entire campaign should be measured with tracking and analysis reports. Here’s a sample: Tracking Report.
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