Dell Thanks Twitter For $6.5 Million
By Kyle Aevermann In Industry News, Social Media
It would make sense that a major computer company would use its computers to market their product. Earlier this year Dell joined the Twitter bandwagon, and currently is one of the most followed companies with just under 1.5 million followers.
In a blog post this morning, Lionel Menchaca, Dell’s Chief Blogger, wrote that social media brings, “a way to listen, learn and engage with customers, with a clear emphasis on the engage part of the equation. It allows us to further those direct connections with customers while also sharing what we are all about, making technology work, work better and harder for you.”
Overall, the company has more than 3.5 million people following the company throughout the social media world, through sites like Twitter, Facebook, Direct2Dell and IdeaStorm. To put that in perspective, Menchaca says, “that’s roughly a fan base the size of the population of Chicago. And at this stage is only a small part of the overall 2 billion contacts we have with customers worldwide every year via phone, e-mail, etc.”
Twitter is really helping the company create some serious dough. “In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue,” said Menchaca. “In fact our Brazilian and Canadian accounts are growing rapidly too – and it was Canadian tweeters who asked to make sure Dell Canada came online to Twitter. Dell Canada responded because the team heard our customers. In less than a year, @DellnoBrasil has already generated nearly $800,000 in product revenues. Similarly, @DellHomeSalesCA has surpassed $150,000 and is increasing at notable pace.”
That’s a good amount of money from just Twitter alone, however it is just a small portion of the company’s revenue, which was a reported $60 billion in 2008. Dell says they will continue efforts to extend to the community through social media.
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