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June 2018

20 Jun
9

The Posh Newcomers When It Comes To Online Marketing Strategies In 2018

In Video Marketing | iePlexus Blog | No comment

Making sure your online marketing strategy is in line with today’s digital landscape is an important thing to do. You may be wondering what works in 2018 and what will give you the best results. There are the posh new digital marketing strategies, and there are the old favorites, the strategies we know and love. When it comes to the newcomers, here is a breakdown of the best methods to use right now.

 

Business blogs have been really big this year. Creating a business blog can give you a chance to incorporate your keyword strategy as you use keywords in your blog posts, and it is a great way to get the word out about your business and why people should care without being pushy. Blog posts give you the chance to inform and entertain, and they offer lots of value for your customers and potential customers.

 

Keeping your mobile audience in mind is also something to really consider this year and into the future. The number of people browsing the internet on a mobile device is continuing to rise. One study has found that as many as 93% of people are on the web using a mobile device. Making sure these people have a great experience on your website should be a priority.

 

Incorporating online video advertising is another thing to consider. Businesses that use video marketing as part of their strategy see faster growth of profit than those who don’t use video marketing. Videos are really big with people shopping online and something to consider to meet your shoppers’ needs.

 

Keeping these digital marketing strategies in mind, you will be able to welcome the posh newcomer strategies to your online store and keep the old favorites around as well.

 

 

13 Jun
8

Blog Posts Provide Benefits That Linger Long After Publishing

In Website Design | iePlexus Blog | No comment

You may have heard about the importance of blogging or you may be wondering why blogs seem to be so popular. Blogging is very important for an online business, and it helps your business on many different levels. It helps you to get more traffic, to get more sales, to engage customers, and increase the interest in what you are offering. The great thing is that you still get all of these advantages long after your blog post has been put out there.

 

Getting more traffic to your website is one of the big benefits that I mentioned. The key is a tone that is conversational, informative, and entertaining at the same time. Studies have shown that all kinds of businesses have gotten more traffic when they are blogging often, compared to those that don’t blog very much. Blogging makes people interested in your website and it gives them a reason to check it out.

 

Blogging is also a great non-pushy way to entice new customers. The awesome thing about blogging is that people can read your blog posts and enjoy the engaging content, and then make the buying decision at some point in the future on their own terms. When people find a great blog post online about something they are considering buying, it is likely to encourage them to go ahead and get it.

 

Perhaps one of the coolest things about blogging is that you can get some great results from every blog post, no matter how long ago it was published. A blog post still has all the power to attract new customers no matter how long it has been since it has been published. Studies have shown that some businesses even get most of their views on older blog posts and these posts gain them most of their new leads. What’s more, blog posts that have gained ranking and trust over time will continue to bring in organic traffic.

 

If you’re looking for a great way to do some blogging, check out WordPress web design and get going with a great WordPress business blog.

06 Jun
8

Is Your Online Business Accessible At All Times? People Expect It To Be.

In Social Media | No comment

Social media has been making a big impact as people look to it more and more for information before making any sort of a purchasing decision. Many people look to social media to get an overall impression of a business as well. We are trusting reviews and comments more and more and we also want a business to be accessible at all times.

 

In today’s fast-paced world of smartphones and constant connection to everything around us, we are almost expected to always be available and respond to people right away. For online businesses, this is important to consider. Social media allows a business to be accessible all the time to customers and potential customers. A business can share news, images, and the like anytime, and customers can check out a business and learn more about it anytime. This is a huge advantage for today’s consumers.

 

Getting more website traffic is yet another compelling reason to be active on social media. Any business that wants more traffic on their website and more people turning into paying customers can benefit greatly from social media advertising. Sharing quality content on your social media accounts along with images and videos is a great way to attract people. This helps bring more people to your website, as people have more reasons to visit and explore your website. Also, each visitor may become a paying customer.

 

If you are looking to improve your organic search, social media advertising is also a nice way to do that. When you are sharing on social media on a regular basis and providing quality content, people are encouraged to follow you and to share your content. This is a good way to build credibility and improve your rankings in the search engines.

 

If you are looking to help your online business grow in an inexpensive and effective way, social media advertising is something to consider.

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