May 2018

Give Your SEO Some Muscle Power With Video Marketing

It is clear to see that video marketing has been exploding. Search for a big brand that everyone knows and you see videos pop up among the first few results. The brands that aren’t tapping into the advantages of videos have become less popular. Videos are easy to take in and they are easy to access and they tend to hold someone’s attention for longer.

So what does video marketing do in terms of SEO? Well, there are many benefits to videos when it comes to SEO. The fact that videos are so easy to watch means that people tend to spend a longer period of time watching them. This means that people are spending longer periods of time on your website. This increases your “dwell time,” which is what the search engines want to see. Longer dwell times tell the search engines that you must have some valuable content on your website. Therefore, you will have better ranking in the search engines for your website.

There are some guidelines that are best to follow to increase your chances of getting your videos to rank high in the search engines. Keeping your videos short is important. Videos that are 1 or 2 minutes long are a nice way to go. Sharing your videos on your social media pages is also good idea. Adding some good tags, keywords, and relevant titles to your videos also helps the search engines to crawl your videos more efficiently. Getting some good thumbnails for your videos is helpful as well. You want to avoid having a click-bait image though. If your image is just there to get people to click, you will not earn a good reputation in the long run.

Going with a good video (or several) as part of your SEO strategy is an awesome way to boost the effectiveness of your SEO.

Go For A Better Store For Less With WooCommerce

If you are just starting out in ecommerce, consider WooCommerce web design your buddy when it comes to selling products online. This kind of web design works well for anyone who wants to start an online business. If you want to get your store opened quickly, WooCommerce is a great choice as well. This WordPress plugin can be installed and ready in no time at all.

You may change your mind about what kind of theme you want to use for your online store and the way that it looks overall. That is not a problem with WooCommerce, unlike other complicated platforms. You don’t have to spend tons of money to make changes and you can switch up the look of your online store pretty easily.

Making sure that you have the basics when it comes to running your online store is essential. WooCommerce web design gives you the features you need like showing new products, managing your orders, managing your billing, and more. With WooCommerce, you get product filtering, product ratings and reviews, product categories that are easy to manage, and more. The other important thing to note is that there is no limit as far as how many products you can sell or how many images you want to use for every product. Having really good images and lots of them is always a plus when shopping online.

If you’re still not convinced, take into consideration that WooCommerce is built for SEO right from the start. It is made so that you can easily perform SEO on your online store. You will be able to optimize every page if you wanted to. The SEO product details can be easily put in and stored using WooCommerce. The bottom line is that you can spend tons of money on a custom store, or you can have one that looks just as professional and that functions even better with WooCommerce.

No One Is Too Busy To Watch Videos

Online videos are great for hitting the sweet spot of the ideal combination of information and enticement when it comes to marketing your online business. Videos give you a chance to present the advantages of your business to a potential customer without being boring. People may be too busy to read text, but video-watching tends to sneak in throughout the day. Let’s take a look at how online videos have been hitting the sweet spot:

Video has impact as far as being able to appeal to a person’s emotions. Trends have shown that customers will take the time to watch a video related to a product they are looking for, if there is a video available. Being able to combine visuals with audio in the video makes for more of an impact than just text, and makes it easier to attract someone to buy when they have watched the video.

Online video advertising is perfect for people who are accessing an online store using their mobile devices. Videos can easily be watched on a smartphone or a tablet and they tend to do well among people using a mobile device to shop online. Making sure the video is short will ensure even better results for advertising to those shopping on mobile devices.

The search engines love to see videos. Videos are helpful to many people when looking for something online, and search engines have noticed this and are ranking websites with quality videos higher. Posting videos online helps people find your business when they are looking for what you offer, and search engines are all about helping people find what they’re looking for online.

Considering that more than 1 billion videos are shared on social media every day, it is worth ramping up your online marketing by incorporating videos. People seem to always find time to watch them.