February 2018

Fast Forward To Success With Video Marketing

If you are anything like me, you scroll to the bottom of a page of text to see how long it is before you start reading it, or you look at how long a video is before you start watching it. A shorter block of text or a shorter video instantly gets more points because you are short on time and you don’t want to get into something that will take too long to finish.

Anything that can speed up the process of getting to know a product and buying a product is good in today’s fast-paced world. Short and to-the-point copy is great, and videos are even better. Everyone is busy and no one has time to figure out what it is that you are selling or how exactly the product or service works. This is where videos come in, they save a lot of frustration and hassle for the customer by letting them know why they need your product or service up-front and quickly.

Videos have numerous benefits and they will surely give you a leg up when it comes to fast-forwarding your online success. You have probably heard about how video marketing can boost your search engine rankings, get you more exposure, build trust, and get you more sales. The bottom line is that you can build true value with video and you can’t do that with other channels. If your video is short and meaningful, you can draw viewers in before they rush out of your online store.

Enough about the benefits of video, it is time to take action. Creating your own videos or hiring a marketing company to create them for you is a nice way to get your feet wet in the world of video marketing. Who knows, you may find something meaningful in the water.

Stitch Up That Hole Burned In Your Pocket With Affordable Advertising Services

Starting an online business does require some kind of an investment, but if you focus on putting your money where the true value lies, you will see your investment pay off. Building a business does take time, and no one should expect to see tons of sales or tons of money being made instantaneously. However, if investing in the right kinds of advertising services, your business has a good chance of building a following little, by little. This may start with something as small as an increase in website visitors, but the potential for growth is unlimited.

There are many affordable ways to get the word about your business to people who are likely to be interested. Reaching the right people is just as important as reaching a lot of people. Social media is a great way to reach people without spending a ton of money. It has become necessary for every business to invest in social media so that they can connect with customers directly and show them why they should care about their business.

Blogging is another great way to reach people and to boost your online business success. Starting a blog is a great way to tell people about the value of your products without being in their face. People love to read stories. Blogging is especially important for the search engines, as search engines love fresh and updated content related to your business. The key is to keep the fresh posts coming. An abandoned blog or one that has little activity is of no use.

A press release is yet another great way to get the word out about your business. Press releases are very powerful when it comes to generating publicity. Getting one distributed to an endless number of online news sources will help your website get noticed by the search engines, especially if your press release is an intelligent SEO press release.

Last but certainly not least, making sure that your website is optimized for the search engines is a must. SEO is very important in a world where someone is always Googling something. Using these marketing strategies is a great way to effectively reach people without money burning a hole in your pocket.

Building An Online Store Is Exciting, Not Intimidating With WooCommerce Web Design

With all of the business decisions that you have to make when building an online store, it helps to have a professional website design that will get you started on the right foot. Designing and developing an ecommerce website is not as complicated as it seems when using the right kind of web design.

WordPress has become one the leading platforms for excellent website design. There are numerous advantages to creating with WordPress. For example, search engines can easily read these sites and building pages on them is easy. WooCommerce is a WordPress plug-in that gives you even more possibilities for building your best online store. There are many advantages to using WooCommerce web design for your online store.

One of the advantages of WooCommerce is that it is free. If you are starting a new business and your budget is pretty tight, this is a huge advantage. WooCommerce also gives you the flexibility to quickly respond to the ever-changing needs and wants of your customers. Changing product price, availability, offering discounts, and the like can be done easily. WooCommerce also gives you the ability to truly customize your online store with lots of different theme options, so your store stands out from other online stores.

Monitoring the progress of your online store is just as important as setting it up for success. WooCommerce offers great analytics tools where you can see sales, the average order, and get key insights that you can use to determine what to improve in the future. Running your ecommerce business is also easy, as WooCommerce gives you lots of features such as order tracking and monitoring, management of your inventory, and more.

If you are interesting in having a successful online business, consider having a WooCommerce website designed and developed. It will allow you to respond to change quickly and to set yourself up for generating revenue, whether you are just getting into ecommerce or you want to breathe new life into an old idea.

Video Advertising Trends That Have Hit The Play Button

You probably have heard about video advertising and you may be wondering what all the fuss is about and if it is really worth getting a video onto your online store or your social media platforms. It is important to note that the market for online videos is expected to more than double this year, making it worth your time to learn more about video marketing.

One of the trends in video marketing is brands becoming publishers. Customers don’t care who their compelling content comes from as long as it is interesting and it is thought-provoking. Brands have become a lot more open to talking to customers directly, and that is done well through video. Video marketing makes people want to view ads, as the ad is more like a story rather than an ad. People are willing to give their full attention to the brand while the video is playing, giving the brand truly a chance to shine.

Another important trend in video advertising is mobile video ads. People are increasingly watching videos on their mobile device, whether it is a smartphone or a tablet. Although the thought used to be that a mobile screen is too small to enjoy quality content, tons of people are watching videos on their mobile devices. With today’s technology, a video can perform very well on any mobile device and is a great way to get a lot of information from a smaller screen.

Videos are great for native advertising as well. Native advertising is an ad that doesn’t actually look like an ad, and blends in with the non-advertising material of a website or publication. Videos intended to advertise are being blended in seamlessly with the rest of a site’s material, and it seems that soon we won’t even be able to tell if it’s just a video or a video ad. With native advertising, viewers naturally are drawn to the ads and want to know more. These are just some of the trends in online video advertising. Hitting the play button on your own video advertising campaign will surely be worth it.