You are staring at a blank screen that is just full of possibilities. Your creativity is ready to burst out into beautiful products, meaningful product descriptions, and a compelling online store. Well, if that blank canvas is a WordPress website, you can be sure that you will be able to bring your vision to life.
Having the right website design for your online store is the key to building your compelling and effective online presence. WordPress web design has the features you can’t afford to miss out on, like an SEO-friendly layout so you can do on-page optimization to ensure your site is going to be pushed into the search engines.
Of course, it’s not all about the SEO, having the right website aesthetics is what will draw customers into your sea of beautiful products, ready to bring fulfillment and convenience into their lives and make them the person they want to be. WordPress is an awesome platform for ensuring an organized and clean look, while being able to experiment with endless creative themes that are bursting with your company’s energy.
Try WordPress web design for your online businesses, and your blank screen will become a full-fledged online store in no time. If building your own online store is the last thing you want to put on your already packed to-do list, let a marketing company build a beautiful WordPress online store for you. Plus, with the easily changeable and adaptable design of a WordPress site, you will be able to evolve your online store as you see fit. Building your beautiful presence has never been more satisfying.
We all know the popular phrase “more bang for your buck” or “more bang for the buck” or whatever your preferred variation is. Well, this phrase can be turned on its head when an e-commerce business takes advantage of social media advertising. If you’re looking for a way to help make your business become more engaging and ultimately to drive more traffic and sales, social media advertising is the way to go. If you feel overwhelmed by the idea of your own bang making your bucks by handling the social media yourself, let an online marketing company’s bang make your bucks by letting them take care of quality social media advertising.
Social media continues to dominate our minds, our souls, our everyday lives, whether we like it or not. With smartphones, tablets, Bluetooth devices, and all kinds of other tech we have gotten used to using, our thirst for information only becomes greater and we give up hours of sleep and important things we need to do because we just can’t escape the grip of our social media networks, enticing us to come in and explore and satisfy our human interests. I’m not saying it’s bad, there is a lot of good that comes from having tons of information right in front of us. We get inspired to decorate our home in a new way or to go for that goal we’ve always wanted to reach but never thought was possible, but now see is possible because we see someone else do it. People are inspiring and interesting and social media allows us to connect with people like never before.
Social media is no doubt an important way to get customers excited about your brand and your business. Leveraging social media for your online store is a must. When you take advantage of social media marketing, everything I just said about the gripping power of social media starts to help your business become a success. Video advertising has become the future, as videos have been dominating Facebook, Snapchat, Instagram, and other social media networks. It doesn’t even matter anymore if your video goes viral or not, just having one and having the video reach the right customers means new customers coming to your business and old customers coming back for more.
If you haven’t taken advantage of social media advertising, now is the time to check your LinkedIn and Twitter feed to see how big of an impact it makes. Recent studies have shown that people are spending up to 9 hours a day on social media, especially teens. Some say that today’s teens are tomorrow’s douchebags, well, I say that they are tomorrow’s consumers, and the ones worth reaching.
Advertising trends are always changing and everyone might be skeptical about jumping on a new one at first. Online video advertising has been making a huge impact as an excellent way to attract and retain customers, and I admit that as a marketing professional, I too was wondering if this was just another fad, designed to suck money out of business owners’ pockets. However, I realized that this stuff really works, and it works on me, even as someone who has seen so much marketing that I have become immune to it.
One particular moment when I realized just how awesome video marketing is happened when I was working on putting together some advertising copy for a client’s site. They sell travel accessories and on first glance, it seemed like a fresh and cool idea, but it wasn’t clear what exactly they were selling, and I was a little confused. I was about to write it off as just another pointless site, and then a video on their home page caught my eye and I was intrigued by the colors and the images and saw that it was only one minute long, so decided it wouldn’t hurt to take a minute to watch it. I had other stuff to do and don’t usually spend time watching videos on people’s sites, but I just couldn’t help myself. I was very curious what they put in this video.
The short video told me way more about the client’s site than the text on their site that I was taking a lot longer to read and make sense of before watching the video. (I never really did get what the site was about just by reading the text). Before watching the video, I was confused and the site seemed complicated and I had trouble making sense of what kinds of travel accessories they were selling. It said they were selling travel tools, but did that mean literally tools like to repair things? Were they focusing on dry bags and outdoor travel? Were they offering phone chargers? After watching the one minute video, my mental fog was instantly cleared away and it was crystal clear what they were selling. I went from thinking that I would never buy something from them to thinking that it would make my travel a whole lot easier if I did buy something from them for my future travel needs.
The video explained very clearly and effectively what the website is offering and why I should care. After watching it, I learned that they are helping to take the stress out of traveling by offering great ways of getting organized, powered up, and packed, in a nutshell. The video explained that travel is stressful and how the site’s products would help me to have all the electronic chargers I would need, all the packs and bags I would need to hold my things, alarm clocks, even outdoor supplies for camping and hiking. The video even highlighted a few products towards the end, and I thought, yeah, these would be very valuable to have and I was already picturing myself using them on future journeys. The video reminded me of the stress of travel and offered some great solutions. There was just something about seeing a real person talk about the products in the video that was interesting and drew me in. The video was really simple, with just a person basically talking for a minute in front of the same background, but it did its job.
As someone who has been in marketing for a long time, if something catches my interest, it means that it must really work. The video that this site had on their home page made me go from being inclined to brush off my initial interest to thinking that this is a really nice site with some really valuable products I would love to purchase. I no longer needed to spend time going through the product categories and trying to make sense of what they are selling because the video said it all very quickly. The moral of the story? Online video advertising works!
The bells have been rung, the relatives have shuffled in and out of the house, the carols have been sung, the decorations have been put away or have stayed up in hopes of keeping that festive mood going into the new year. You are now back to reality and looking at the new year from a fresh perspective and probably taking a hard look at your finances, your business ventures, and all of your other endeavors. You may have started an online business or are hoping to breathe some new life into your current online store. Whatever the case, taking a solid look at the best marketing strategies for the new year is a great way to get back to business.
You may have tried different marketing strategies for your online store in the past year and you are probably curious about the best strategies for the fresh start that you now have. One strategy has been clearly effective in the past year and is only blowing up even more and that strategy is video marketing. Taking a hard look at the benefits of video marketing for your online business is definitely worth it for numerous reasons.
Video marketing has many powers to make your online store way more attractive to customers. There have been many studies done on the way that video captures attention, for example. People don’t want to have to make their way through a long page of text or yet another pushy e-mail. A video is a much more interesting way to present your services or products as the customer’s friend rather than their salesperson. Establishing an emotional connection is another powerful reason to use video marketing. Even really good copy rarely makes people tear up, but there is something about watching a video that makes people instantly relate to your business. Videos make people laugh or cry much more easily than text.
Of course, getting your website noticed by the search engines is super important, and video really wins there. Video is great for organic website traffic, as it has been known to increase the number of people linking back to your website, drive more website visits, and higher click-through rates. People also tend to view videos as very valuable and they often will pay more for your services and share more details about themselves when you use video. It makes your business appear more professional and like something worth looking into.
As you are looking back on last year’s successes and maybe a few disappointments, I would encourage you to explore the benefits of video marketing as an important part of your revamped marketing strategy.
If you aren’t happy with how your website did last year, it might be time to redesign your website to make the site easier for customers to navigate. Many business owners have started to change up the way their websites look so that they are able to make it a lot easier for customers to find everything. While websites with a lot of special graphics and fun flash components can look nice, these websites aren’t ones that do well with search engines, even more importantly they aren’t ones that customers like either.
One of the main reasons that customers will become frustrated and leave a website is because the website is either too cluttered or cannot be easily navigated. For example, there was a lot of criticism for the new design of the White House website since this website makes it challenging for people coming to the website to find many of the items they’re looking for. People took to Twitter to complain that finding schedules of events and other important information is very difficult with the new design.
While your website may not be as popular as the White House website, the criticisms for this site are something you should keep in mind when redesigning your own website or designing a brand new site. Make sure that your website design makes it easy for customers to find what they came for. Any products that you are selling should be easy to access and customers shouldn’t have to hunt through many pages just to find places where they can buy the items that you are selling.
When you begin your redesign or design, consider working with platforms that are a lot easier to use to create simple and easy to work with designs. Choose from options like WordPress web design to make sure that you have the best control over what your website looks like and how this works with your goals for your customers. You can either have professionals help you to create a simplistic and attractive design for your site or you can learn to do the work yourself.
