December 2017

Trends in Social Media Advertising Point to Valuable Changes

Over the last year, there were many changes in the way that customers and brands interacted on social media. It has now become standard for businesses to build a social media presence for their company that allows customers to easily interact with the businesses they like. Most businesses have found that there are many benefits to connecting with customers on Facebook and other social media platforms.

One of the main reasons that social media interactions help to build connections to customers is that these interactions don’t have the same approach as standard advertisements. What this means is that customers are able to see your product in a way that doesn’t make it feel like the product is one that is being advertised. The youngest people advertisers are trying to connect to now are in a different generation than in previous years. This generation is filled with people who are a lot more private and very resistant to advertising. It is no surprise that fun videos and pictures on social media are better for connecting to these customers than other attempts at advertising. Since this generation has close to $44 billion in purchasing power, this is likely to shape how companies interact with customers on social media in the future.

If you are looking to set up successful advertising on your social media, you’ll want to make sure that you are able to adjust your technique to make sure that overt advertising takes that backseat. When you work on advertising through social media, you may want to look at trends from this year. Many businesses have had a lot of success with personally connecting to customers through social media rather than targeting the broadest spectrum of your customers. There has also been a lot more success with visual items like videos and pictures. For example, if you are marketing a bed and breakfast, talking about how beautiful your area is in the fall won’t be as powerful as posting pictures of it or even a video tour of the area.

At this point, social media advertising is something that should be a part of how you market your business no matter what. Since so many people use information from social media to help them make decisions, putting your products in front of people on social media will be a great way to ensure that you can make sales. You can also set up your business as a reliable source by sharing informative articles and other items that can help customers make decisions on what to purchase.

Plan on Adding Video Marketing to Your Tactics in the New Year

With the end of the year drawing closer, now is a good time to start reevaluating the types of marketing tactics you used over the last year and determining how effective these were. You may discover that many of the tactics that you used were greatly beneficial, while others may not have had any noticeable effect. Taking the time to reevaluate at the end of this year will help you start the New Year right as far as your business goes.

If you’re interested in trying out some new types of marketing this year, you’ll definitely want to start thinking about using videos to market your business. Whether you purchase professionally built videos or make your own, these are proving to be very important to marketing online businesses. While many people have difficulty getting customers to read written content, videos are able to retain 37% of their audience all the way through to the end. This means that if you really want people to hear what you’re saying, videos are the way to go.

When you start using videos to market your business, don’t limit the videos to just staying on different pages of your website. While these are very beneficial sitting on website pages, you can increase the benefit of these videos by sharing them on social media and putting them on YouTube as well. This will get your videos seen by more people who may be interested in your business.

With a bit of video marketing in the New Year, you’ll likely be able to start seeing more visitors heading over to your website. Take some time to learn a bit about this type of marketing and then purchase some videos for your website or build some yourself if you have the tools to do so. You’ll be able to use these videos to explain your business, show off new products, and hold the attention of your audience with ease. Staying on top of this type of marketing will benefit your business in 2018.

SEO Advertising Services Are Like Investing In A Solid Exercise Routine

Wrapping your mind around search engine optimization and why it’s so effective for an online business can be difficult, so let’s use an exercise analogy. Most people agree that the key is consistency when wanting to get real results from an exercise routine. If you don’t work out regularly but decide to do a hard workout once in a while, you may get fast calorie-burning results for that time but no real fitness results or muscle built in the long run. The same goes for SEO. Implementing short-term marketing strategies that are not organic SEO strategies may get you some results quickly, but in the long run, you are not really setting your website up for success or building your website “muscle” power.

To look into this further, let’s say your goal is to be able to easily jog a four-mile long uphill path, or in SEO terms, your goal may be to get regular sales and profit. When doing the run for the first few times, you may find yourself not being able to do more than a short uphill stretch before getting completely out of breath. The same way, when starting an SEO strategy, you may not see a lot of results in the beginning. However, if you keep up the efforts when doing your run, pushing yourself as hard as you can, over time, you will be able to do a longer and longer uphill stretch before being out of energy. If you keep up your SEO efforts, pushing your site into the search engines, your website will start to rank. When doing the run consistently, your body will become stronger and more suited to this kind of exercise and you will eventually have the fitness you need to do the whole run with relative ease. The same way, when implementing SEO consistently, your website will become more and more suited for search engine success and eventually your site will have the targeted traffic or “muscle” it needs for sales and profit.

With the consistency in the workout, you have built the muscle and fitness it takes to conquer a tough uphill run. Since you built that solid muscle over time, you will not easily lose these fitness results, and have put yourself in a position to become even more fit if you decide to reach harder fitness goals, like doing the run at a faster pace. The same goes for SEO. With consistency in your SEO strategy, you have built the audience and high ranking your website needs and will not easily lose that position. You will only be in the position to then reach even bigger goals. Some also compare investing in SEO to things like investing in real estate – the benefits can be remarkable when you are doing it the right way.

SEO is an investment that over time helps get your online business in front of tons of people, and in front of the people who will be interested in what you are offering. SEO helps your website to rank higher in the search engines. For example, you can get your website onto page one of Google, where most people are clicking and shopping. If people looking for your products are seeing your website on the first page of their Google search results, you are likely to get tons of traffic and sales.

SEO becomes even more effective when combined into a great marketing mix. For example, integrating SEO with social media advertising and video marketing will help your audience to grow exponentially and will help you get your results even faster. Depending on your budget, you can choose a more or less aggressive SEO strategy for your business. Ultimately, it’s up to you as the business owner to decide what kind of strategy is right. A more aggressive strategy may cost more, but it also may help you reach your growth targets and financial goals in half the time. Just like a more intense exercise regimen may take more sacrifice, but it will take you less time to be able to jog four miles uphill.

Turning your website into a sales all-star is within reach when implementing a solid SEO strategy. Of course, there are a lot of external factors that influence your success potential as well. Doing some pre-SEO research to be sure that you have chosen a market that has enough interest and a market that gives you a good chance of overpowering your competition is a good idea. With that being said, implementing a quality SEO advertising services program will help you gain more and more traffic over time, eventually leading to sales and success. It is important to remember that SEO is an investment, that is meant to work over time, but will deliver long-term success if done right. Just like an exercise routine is an investment, meant to work over time, but will deliver long-term fitness results if done right.

The Right WooCommerce Web Design Can Make a Difference

When you are designing your online business, it is likely that you’ll have all these ideas about things that you want your website to do. Many business owners get caught up in the excitement of having a new website and begin to quickly add all kinds of new features to their website. They’re trying all kinds of different color schemes, adding slider bars, throwing out pop ups, and doing so many other things to try to get their website to stand out. Unfortunately, building a website that is very cluttered is actually something that can harm your business.

Most of the time when you are designing an online business, it is best for you to design the website with a minimalist design. The reason for this is that a design that is very minimal will keep the focus on the products you are selling and on your customers. Think about when you go onto a website looking to buy things. You remember how annoying it can be to have pop ups coming at you while you’re just trying to find what you came there for. A minimal design makes it easy for customers to find the products they are looking for much faster. Complicated designs also have a major flaw of tending to load slower, meaning that some customers may give up on getting your website to come up.

When you create a website that is designed in a way that is simple, while still being attractive, you’ll be able to make your website stand out to customers who come onto your website looking for the products that you sell. Customers can easily navigate through your website without having to search too long for your products or the categories that you offer. Having a lot of white space on a website is great since this allows customers to move through your website without feeling overwhelmed by a cluttered site that is constantly changing.

One of the best ways to get a minimalist website that still looks amazing is to have someone design it for you. There are a lot of great designers specializing in WooCommerce web design that can provide you with a website that is easy for you to use and for your customers to navigate. Whether you are building a new website or trying to redesign an old one, it can be great to get professional advice when you are building a website, especially if you want to work with a minimalist design that still is attractive to customers.

Compete At The Next Level With SEO Web Design

Getting your website noticed in the chaos of the digital world can seem like a tough mountain to climb. Being able to stay ahead of your competition has become increasingly important as attention spans are getting shorter and the digital noise is getting louder. However, there is a lot of hope for business owners who consider SEO and excellent web design when building their online store.

The fog fades away and the benefits of shopping at your online store become clear for customers when responsive web design and SEO are implemented. One example of this is that Google tends to favor those websites that are easy to navigate for smartphone and tablet users, and it also considers time spent on a web page when determining a website’s ranking. With responsive web design, a website is optimized for mobile devices, the user experience becomes better, and that in turn leads to more time spent on the website.

Another key factor for optimizing website success is page load times. Websites that load quickly tend to do better in search engine rankings. An attractive website design with quality content such as websites using WooCommerce web design is also very important, as Google looks at the bounce rate, in other words, how quickly do people leave your website? Customers will leave the site shortly after they got there if the content is not relevant to what they are looking for or the site is hard to navigate.

Social sharing is yet another important aspect of having a successful online store. Social sharing buttons that are awkward to use on a mobile device means less sharing. Social sharing helps build a bigger audience and Google will surely notice if there is more demand for your products/services and more engagement. Considering these key factors and establishing a great SEO strategy from the beginning plays an important role in future success.

Mobile Responsive WordPress Web Design is Essential to SEO

It is no secret that many of the people who are buying items online are doing so from a cell phone, tablet, or any other type of device rather than a computer. It is becoming more and more common for someone to go to their phone automatically when they need to buy something. For this reason, it is absolutely essential that you have your website set up for them so that they can easily search through your products, pick out the items they want, and purchase them all on a mobile device.

Google updated their algorithm to prioritize website’s that were mobile friendly because they recognized the growing importance of websites being accessed through mobile devices. Right now about 71% of total digital minutes in the United States come from mobile devices. As more and more people start shopping through mobile devices, it is essential that Google rank sites that are ones that are more mobile friendly higher up in the search results. For this reason, Google has made having a mobile friendly site a condition of ranking. While most sites are now built to be mobile friendly, not all of them are built the same way. You want to make sure that you don’t only meet search engine requirements, but also meet the requirements of your customers.

When you are building your website or having someone build one for you, go ahead and look at the your site from mobile devices or have friends check it for you. Their responses to how easy your site is to use on a mobile device can be key to helping you develop a website design that is one that will be the most beneficial to your business. Focus specifically on the way that your site shows up on mobile devices to make sure that people aren’t coming to your mobile site and then leaving since they find the site far too confusing or challenging to use.

No matter what kind of web developer you are working with, you should be able to make your site a lot more mobile friendly. Consider using mobile responsive WordPress web design options or other platforms so that your website will be one that customers can use with ease. Spending just a bit of time making sure that your website design is set up to work on mobile devices could help you to make many more sales in the future.

Scheduling Social Media Advertising Can Help You Stay Focused and Consistent

While social media is a valuable piece of marketing your website online, it is extremely important that you don’t get too far off track while working with social media. Many business owners get caught up in all the features available in social media and soon find that they are posting in various ways all over these different social media platforms. While it is good to be consistently present on social media, it is more of a problem to have your social media focus being divided and potentially confused as you work with too many platforms.

One great way to make sure that you can be consistent and straight forward whenever you are marketing your website through social media is to set a schedule for yourself. This will help you divide the time that you have for social marketing between the various platforms and channels you work with. Scheduling specific time to work on your Facebook posts or YouTube videos will help you get something done before moving to another social media site. It is too easy to spend social media time trying to come up with ideas for posts for all your social media, leading one platform or more to become neglected.

For small businesses, it can be good to pick and choose which social media channels you are a part of. If you are selling items online, you have to make sure that you have time to focus on your website in addition to the time you spend on various social media platforms. Trying to cover too many channels at once can make it impossible for you to remain consistent on any of the channels you are working with. Start with one or two social media pages you can focus on. In the future, if you end up having more time or money to devote to social media, you can branch out again.

Staying focused and consistent is extremely important to making it so that you are able to use social media effectively when marketing your business. You’ll want to make sure that all the time and energy that you put into your social media advertising is something that really pays off. To make this possible, you’ll have to get yourself focused by scheduling out your time and not over committing by choosing to run social media through a whole bunch of different platforms.

Video Advertising Is Bringing Content’s Reign As King To An End

Most of us know the term “content is king,” used by marketers and SEO specialists everywhere. The value of content to produce marketing results and to drive the internet as we know it has been undeniable. We create content for customers and internet-browsers alike to digest and indulge in. We have created search engines like Google that are totally based on exploring and discovering content.

In recent times, there has been a new kind of content that has emerged and is quickly becoming the new king of the internet. It is video marketing and it has been an even better way to engage people online and to convert them into paying customers. The rise of video is making its mark and it seems that the future looks very video-friendly, as video popularity is not expected to end anytime soon.

In e-commerce, video is becoming increasingly important, as even Facebook has recently added a new metric that allows advertisers to create better videos in the future by seeing how many people click through to their websites and apps. Facebook took notice of the popularity of videos a long time ago, and has been incorporating them on their platform more and more.

Online video advertising has been a proven great strategy to use. Companies that have taken advantage of video marketing have seen 41% more organic traffic, while landing pages that feature a video have 80% more conversions. Not only that, but videos are great for retaining information. People tend to retain 95% of the information found in a video but only 10% of information found in text. Lastly, people want more videos, as 43% of them are hoping that marketers will use videos more in the future. Considering this information, it looks like video’s reign as king is only beginning.