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October 2017

26 Oct
5

Online Video Advertising Can Help Your Small Business Grow

In Uncategorized | No comment

online videoWhen businesses first began using videos to market themselves on the internet, it wasn’t clear where this would go in the future. Now that much of internet time is spent watching videos, it is understandable why more and more businesses are beginning to target their customers through online video advertising.

 

Using video as a marketing tool can be as substantial or limited as you want it to be. A small online business might want to start out by just putting a video on the landing page of their website. This is beneficial since people coming to your site will be able to watch a short video and learn what your company is about in a way that makes them more likely to absorb the information. Eventually, you can expand this marketing out adding more videos to your website and perhaps sharing them on YouTube and other social media platforms.

 

Many small business owners find that video is a great way to connect to their customers and make contact with them on a regular basis. In addition to videos on their own website, they can share videos on their Facebook page or even on Snapchat and Twitter that can help them connect to customers. For example, a person with a website selling RC drones might post a video of them flying one of their drones and doing certain tricks with it. This entertaining video will likely be shared by potential customers on social media allowing the business owner to get this product seen by many more people.

 

When you are marketing your business this way, you’ll be able to connect to customers and especially younger customers far more easily than if you are trying to pursue these customers through other avenues. Since each social media platform is different, make sure that you tailor these videos to the platform you’re displaying them on. For any video you use to market your business, try to grab people’s attention in the first few seconds as this makes it more likely for people to watch the videos all the way through.

19 Oct
5

Professional WordPress Web Design Can Help You Rank On Google

In Website Design | iePlexus Blog | No comment

googleGetting your website to show up on Google is something that is extremely important to ensuring that your business is successful. This is why most people who do online marketing, look carefully at Google guidelines to make sure that all of the requirements for ranking on Google are ones that their website meets easily. Some of Google’s most recent preferences are actually something that is built into the way that your website was designed. If the website doesn’t meet these new preferences, it could be losing out in Google rankings to competitors that do.

 

Google has recently begun to take a greater look at certain aspects of website design and is basing rankings partially on different aspects of web design. Most of what Google is looking for breaks down to its desire to rank faster and more secure websites that can be used on any device.   They are looking at all the different pieces that make a website one that they would really like to promote.

 

The key to making your website into one that is appealing to Google is working on the web design. Google is now factoring in aspects of your website like load time throughout your website. In addition to this aspect, they are focused on highly ranking websites that are formatted with a responsive design that can be accessed with ease from any device. Also important is the security of the website itself. Having a website that is not an HTTPS site, is something that is starting to cost websites when it comes to ranking and even to turn customers away since Google often lists if a site is not secure.

 

Building your website to meet these specifications is something that is becoming increasingly important. If you are working with a new business or are planning to rebuild your website to help meet these requirements, finding professional WordPress web design may be a good place to start. You want to make sure that the people who build your website are ones who are factoring in Google’s newest preferences.

12 Oct
7

Advertising Services for Content Optimization are Key to Website Rankings

In Advertising Services | iePlexus Blog | No comment

business blogWhen you are working to market your small online business it is important to invest in the types of marketing that can help to put your website where your potential customers can find it. There are many different types of marketing strategies that are ones that you can utilize. Finding advertising services that are most beneficial to your business without breaking your budget can be the most challenging part.

 

Having a website live on the internet isn’t usually enough to generate traffic to the website, which is why it is so important to make an investment in marketing. There are many strategies out there that are ones that can help your business reach he search engines. In general, pay per click strategies and similar types of advertisements are not beneficial to small businesses since they require large upfront investments to get these started and continual investment to keep this going.

 

One type of marketing that many businesses find to be successful is content marketing. This marketing focuses on the content on your website and designs this content to be something that customers will enjoy reading. Most content marketing also focuses on search engine optimization, adding keywords into content so that search engines are able to see what your website is all about and what keywords your website should be connected to. This type of marketing is often one that has a more lasting effect on your business than anything else.

 

In addition to content on your own website, search engines also look for content and links to your website in other locations on the internet such as business blogs. Having quality content that continues to connect keywords with your business can help give you an extra boost with search engines. Since quality content is something that people online are likely to share, your business can be seen by even more people this way. Finding great strategies to market your business is very important for making your business successful online.

05 Oct
4

It’s Time to Think About Video Marketing for Your Business

In Video Marketing | iePlexus Blog | No comment

video marketingSince people on the internet are interacting with online businesses in a completely different way than they once did, marketing a website is changing a lot as well. You can’t just keep using the same strategies assuming that these are going to be ones that work with people on the internet now. One of the main changes recently is how important video marketing has become for anyone interested in doing business on the internet.

 

Finding the perfect marketing strategy isn’t easy, but more and more marketers are starting to see value in marketing your business with videos. Whether you are just going to have one video placed on the landing page of your website or you want to use many different promotional videos to get information about your business out there, using videos can be a great strategy for marketing a business. They are especially great for introducing a new product, talking about your company brand, and connecting to customers.

 

One of the main reasons for this is that people online are looking for videos more than they are looking for websites. They may come onto a website that is relevant to what they are looking for, but find that this website with all its text and images doesn’t keep their attention. People naturally lean towards websites that have videos. It’s really no surprise that visitors prefer these websites since a video allows a business to communicate more effectively in a short space of time.

 

While many argue that they simply can’t afford video marketing for their website, the truth is that at this point you can’t afford not to have it. This type of marketing is becoming more accessible even to small online businesses so businesses of all sizes can take advantage of this type of marketing and the benefits that come with it.

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