June 2009

Google Expands Algorithms to the Employee Sector

While Google has made a name for itself by implementing its trademark algorithms into its search engine rankings, they have recently taken this number crunching one step further. Now they are applying algorithms to…their employees?

That’s right. Google has had some problem retaining the most creative and influential members of its staff, and they are starting to worry that this will have a negative impact on their long term ability to compete in the online market.

As such, Google has turned to what they know best. They created a multi-element algorithm that incorporates factors such as results from employee reviews, pay history, promotion history, and much more. Still in the testing stages, Google is remaining relatively tightlipped about the exact details of this algorithm.

But, in general, the algorithm is meant to identify employees that are likely to quit for any number of reasons. Google officials have noted that it’s already worked to identify people who say they felt underutilized within the company.

While it remains to be seen how effective this algorithm is for retaining employees, it’s certainly a smart move by Google to identify key employees who may be unhappy and considering leaving. By offering them incentive packages or other benefits, they might just keep the very people that will help them remain a dominant online force.

Pet Safety Site Turns to iePlexus Web 2.0 Program

For many people, finding success in business means finding a product or a service that they are passionate about providing. And for entrepreneur Dawn Ross, that adage has truly proven correct. An avid pet lover and volunteer, Ross decided to launch her online business PetAutoSafety.com, a website dedicated to ensuring safe vehicle travel for both dogs and cats.

“I have always thought pet auto safety was important,” said Ross. “My dogs have always worn seatbelts, and I am happy to bring these safety products to other animal lovers.”

Converting a lifelong love of animals into a business venture, Ross attributes some of her success to her ability to empathize with her customers. Understanding that these customers demand high quality and effective products, Ross is sure to only carry products that she would trust with the safety of her own animals. This includes pet travel seats, car safety belts, travel barriers, safety carriers, a variety of dog seat covers, and more.

“I’ve always been a pet owner and an animal lover. In fact, the only time I’ve been without a pet is when my dog got out of the fence and was lost for two weeks,” laughed Ross. “I know how much these animals mean to my clients, because I know how much my pets mean to me. I’m proud to provide safety belts and many other products that help ensure pet safety during travel.”
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