Social Media News Brief

Enhance Your ‘Tweets’ with Twitter Audio Messaging

Twitter emerged as a new-age social network (a peculiar concept in itself as social media is still considered a modern technology) in 2006 with a bold and enlightening concept of mini-blogging – 140 characters or less, to be exact.

Today, Twitter’s booming popularity has inspired the development of new avenues to enhance social interaction among users, including the sharing of music files. However, Twitter’s most recent advancement allows tweeters to share audio files.

So, whether your fancy is to make the punch line of a joke more vibrant, an apology more sincere or even sing happy birthday to a friend, Twitter is now the place to be seen and heard!

Check out these five different outlets, thanks to Mashable.com, to capture audio messaging on your next Twitter post.

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How to Merge the Popularity of Facebook’s ‘Like’ Button with Your Website

Looking for a simple way to integrate social media into your web business? Thanks to a new technology developed by Facebook engineer Matt Kelly, e-commerce professionals can now fuse the legendary popularity of Facebook’s Like application with the homepage of their website.

Currently, more than 350,000 websites have utilized this social plug-in to encourage the same interaction, feedback and excitement garnered by the mega trend of Facebook Like. On a side note, however, the technology is not affiliated with the official Facebook name and is considered to be a personal side project of Kelly.

“The script makes it possible to have Like, Recommendations, and Activity Feed features on any Firefox page you visit,” Facebook told Mashable.com.

So, how can you obtain the Like script on your website? The necessary technology is a simple Greasemonkey extension that sets the Like bar atop any web page (expect Facebook.com). Facebook Like is compatible with Firefox – as long as the Greasemonkey add-on has been installed – and Google Chrome, while Safari requires a Greasekit.
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10 Quirky Truths You Probably Don’t Know About Facebook

While most social media users are at least somewhat familiar with the innovative origins of Facebook, many remain unknowing about a collection of quirky facts that stem from its beginnings. But before we discuss the peculiar truths of this phenomenal social network, let’s examine a brief history of how Facebook came to be.

For those who have evaded any biographical knowledge about Facebook, here are the key points to remember. Facebook was launched in February 2004 as TheFacebook.com by former-Harvard student Mark Zuckerberg as a project of personal interest. Within the few short months that followed its debut, Facebook emerged as a smash across campus dorms and then – just a few months after that – it was extended to the students of Stanford and Yale where it became widely endorsed.

Shortly after, Zuckerberg – joined by fellow Harvard-students Chris Hughes and Dustin Moskovitz – transformed Facebook into a national marvel of student networking. Then, Zuckerberg and Moskovitz dropped out of Harvard to pursue the Facebook dream full-time, dedicating their lives to the paramount project. In August 2005, TheFacebook.com officially became Facebook and the domain Facebook.com was purchased for a reported $200,000.

And now, thanks to Mashable.com, you’ll find the juicy truth about Facebook as a startup with 10 remarkable and little-known truths.

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Recognizing the Value of Women’s Role in Social Media and Societal Change

A short time ago, Jessica Faye Carter – an award-winning author and columnist – wrote a piece for Mashable.com that outlined “how social media presents women with increased opportunities for influence and professional development.” The feedback she received from readers (men and women), however, was heavily weighted with opinions that depicted women’s interest in social media as superficial “girl talk” or summed it up as a natural ability as “connectors.” Today, Carter presents a more in-depth examination to support her theory as to why social media presents women with a platform for professional gain and cultural influence.

Let’s start with the boldest reality: Of the 87 million women active on the Internet, an estimated 67.5 million women are engaged with social media, Carter explained. In fact, she claims that such an outstanding measurement clearly demonstrates that there’s a bit more to the story than the simple enjoyment of social interaction.

Sociolinguists denote women as innovators in communication, especially in regard to new forms of languages. Therefore, Carter began her research at the foundation of this principle and uncovered an impressive timeline of women’s innovative movements and cultural influence throughout previous centuries. Below are highlights of her findings.

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Six Social Media Mistakes to Avoid and How to Correct Miscalculation

While many self-starting individuals and businesses have excelled using social media to promote their enterprise, others have witnessed little or no success with interactive media and are left puzzled as to why.

What most people don’t realize is that their lack of success with social media might be attributed to their own actions. Below you’ll find six common social media mistakes, courtesy of SocialMediaExaminer.com, along with simple solutions to get back on the road to success.

Mistake: Making the Wrong Connections
Many new business owners are misguided by their elementary entrepreneurial intuition, which tells them that the larger the spectrum of consumers the better the chance of sales. While reaching out to the masses is important, the key to establishing connections with potential customers is to focus on your target consumer – i.e. the demographic that your product/service was intended for.

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Improve Your Facebook Page and Increase Fans with Simple Equation for Success

Gather round business owners, social media newbies and not-so-savvy computer nerds – this is something you’ll want to hear. Do you find yourself lost, frustrated or just plain overwhelmed by the concept of social media? Do you struggle to integrate such platforms into your online business? Well, prepare yourself a dose of good news.

According to a recent case study, the key to unlocking a successful Facebook page is as simple as believing in your cause and exhibiting that faith throughout your marketing plan.

The subject of the study was the Facebook page of the California State Parks Foundation and the results were jaw-dropping. In just 14 days (plus media coverage) the foundation’s fan base jumped from 517 to 33,000 people.

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Making the Most of Social-Media Marketing in 10 Minutes Daily

As an entrepreneur of a new, online business it can sometimes seem like your daily to-do list is substantial. What may have originated as a foolproof plan for simplistic, home-based sales can quickly amount to a handful of responsibilities as you set up your content, pictures, products and so forth.

Fortunately, among the often hefty list of must-haves that every successful web store demands, there is one key area that can be cultivated in just 10 minutes a day. Social media is a new-age marketing platform that allows online-business owners to connect with a worldwide audience of consumers.

Below you’ll find three fundamental ways – courtesy of SocialMediaExaminer.com – to create the ultimate social-media experience for your consumers.

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Blogging Statistics Indicate Adolescents Don’t Dominate Social Media

Although the notion of blogging strikes many people as an activity of an adolescent demographic, a recent report conducted by Sysomos, an accredited research company, proves otherwise. According to the study, more than half of these web-based voices – a whopping 53.3 percent – are between the ages of 21 and 35.

While this statistic may not come as a colossal announcement – in fact, the adolescent demographic (20 years old and younger) came in second at 20.2 percent – the pieces fit together in knowing that the first-place bracket was exposed to the “blog boom” during their adolescence, which started up about seven years ago, according to Sysomos.

Trailing behind in second place by 0.8 percent was the age group 36 to 50 years old at 19.4 percent, and rounding out the poll in last place were those age 51 and up at 7.1 percent.

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5 Ways to Optimize Customer Service with Social Media

With a persistently booming popularity in e-commerce these days, it seems that web entrepreneurs of all ages and experience levels are emerging onto the scene daily, snatching up what’s left of the domains with their bright eyes and big dreams of fortune.

And, although, an online business promises many advantages to that of a traditional brick and mortar – little or no overhead, flexible hours and no face-to-face interaction – it’s important that these self-starters don’t neglect the crucial details that can make or break any business, online or not. Customer service.

Fortunately, Mashable.com, with help from social-media blogger Lauren Vargas, has extended a helping hand to these go-getters by providing some invaluable advice to industry newcomers. Below, they have highlighted five key areas worth noting to ensure that your business excels with many happily returning customers.

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NBC’s Social Media Application Holds Potential to Reinvent TV Metrics

What originated as a simple concept to connect friends – new and old – family and even strangers through common interests as well as opposing views is rapidly popping up in new places all over the web, almost daily. That’s right, social media is making extreme headway in cyberspace.

From the pioneer websites like Facebook and MySpace to the newbie pages of Google Buzz and Foursquare, today, social media has evolved into much more than an interactive tool of social networking.

Television network, NBC, recognized the unequivocal popularity of social media and, therefore, launched a networking platform last Monday. Fan It – an interactive, network loyalty program – combines myNBC (NBC’s online community for fans), Facebook, Twitter, MySpace and Foursquare to provide a fully-loaded networking experience for users.

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