Social Media News Brief

Facebook Pushes Their Messenger App

Recently, Facebook has been making more efforts to push the Facebook Messenger application on mobile phones. While the app has long been available for iOS and Android, it finally reached Windows Phone in early March, a whopping two years after the application had arrived on the other platforms. The reasoning behind this launch seems to be that Facebook very much wants its user base to download Facebook Messenger in addition to Facebook itself.

To make this push even more clear, recent reports are stating that Facebook will be removing messaging entirely from the standalone Facebook application, so that users will be forced to download the Facebook Messenger app in order to message their friends on Facebook. Some users in Europe have already been getting notifications stating that they will need to download Facebook Messenger to keep using the chat functions and it is expected that this will eventually ring true for all users of the Facebook mobile app.

According to Facebook CEO Mark Zuckerberg, the Facebook Messenger application was launched in order to remove friction from the standard Facebook app, so that there could be a more streamlined experience for chatting and direct messaging through a separate application. Though this may be good news for some, others are worried about the potential consequences of this action.

Some suggest that not everyone will want to manage multiple Facebook apps on their phone, while others wonder if this is Facebook’s first step towards merging Facebook Messenger and WhatsApp, which they recently acquired. Others have issues with the interface of Facebook Messenger itself, which features icons of people that one is chatting with in a somewhat intrusive manner on the phone’s homescreen. The only way to escape using Facebook Messenger in the future will be to use an Android phone with an OS that is too old to run the app, to use Facebook’s mobile website, or to use Facebook’s news reader app, Paper.

Twitter Evolves, Becomes Less Like Twitter

Yesterday, Twitter announced that it was launching a few new features related to its image sharing abilities. These new changes will allow Twitter users to tag other Twitter users in photos, something that social networks such as Facebook and Instagram have allowed for a long time. Up to ten people can be tagged in a photo on Twitter; this is useful for Twitter users who previously had to use some of their 140 characters to mention other Twitter users in their posts. Now, Twitter users can mention their friends and link them to images without having to shorten the accompanying tweets.

In addition to the ability to tag multiple users in Twitter image posts without using any characters, Twitter has also enhanced their photo sharing abilities by allowing users to share up to four photos in one tweet; these additional images will also not affect the character limit, and tweets will still be able to contain 140 characters in full, removing any user tags or additional photo links from the equation.

Though it’s obvious to see how these new updates to Twitter’s interface could be useful, some critics are not responding well to the updated features. The updates to Twitter have been compared to Facebook, and some say that this is pulling away from what Twitter is meant to represent. Many people like that Twitter is a very different social network than Facebook and enjoy the minimalism that Twitter represents by offering only 140 characters to work with when it comes to each tweet.

By adding in ways to offer more photos and more tags for friends, these critics believe that Twitter is transforming to fit standards that have been established by Facebook, and though this might be the best move for Twitter when it comes to evolving with the times, it may alienate some Twitter users who use the social network as a means of getting away from Facebook.

The Evolution of Social Network Security

There’s an odd conflict in the world of social networks regarding privacy. Although social networks tend to be an arena for users to share information with everyone that they know, no matter if these are truly friends or mere acquaintances, the overall privacy of these social network profiles is constantly a hot-button issue. People want to be able to share private information with other Facebook users that they befriended after meeting them once in a bar, but are up in arms if that same information is accessible by strangers or the government. Though this split is a little bit silly in some ways, there are some genuine concerns to be had here and it is generally believed that Facebook and other social networks are doing what they can to protect what their users might consider private information.

The fact of the matter is that social networks are ripe for security breaches. Considering many social network users do not think about if the information or pictures they are posting might be made public, it has not been difficult for hackers (or even government agents) to access potentially damning information about social network users. The NSA has been confirmed to use fake Facebook servers to install malware on computers so that they have an easier time monitoring unsuspecting social network users.

It’s not just Facebook that’s been ripe for privacy breaches. Twitter and Snapchat have had issues with leaked usernames and passwords, which Snapchat responded to at the beginning of the year with privacy updates to its iOS and Android apps. It has been stated that Snapchat has added internal restrictions that make it more difficult for hackers to access private information such as usernames and passwords and Snapchat has also added security features allowing Snapchat users to opt out of the ‘Find Friends’ feature that uses their cell phone number.

Facebook has recently made their work on security a little bit more public so that Facebook users can see exactly what is being done in order to keep their own information private from hackers, government agents, and anyone else that might try to breach security. Some, however, do not trust Facebook regarding its relationship with privacy, and believe that Facebook’s acquisition of WhatsApp will lead to a lack of privacy in the popular messaging application as well.

One social networking and messaging application, Wickr, is already well-known for its impressive security and encryption features. The company has found a way to monetize their ‘Security Suite’ by offering it for sale to other social networks that wish to implement the level of privacy that is currently offered by Wickr, which has never sold user data or allowed any user data to be accessed by others. Wickr’s ‘Security Suite’ could be the wave of the future when it comes to social networking privacy.

Facebook Pays $19 Billion for WhatsApp Acquisition

WhatsApp is an instant messaging app for smartphones that has been getting enormously popular in recent months, becoming the most popular messaging app for mobile devices; it works best as a messaging service that can send messages between phones internationally and allows for users to send text, images, audio, and video messages to one another. Some have stated that WhatsApp is doing for text messaging what Skype did to phone calls on landlines, in that it is totally revolutionizing the process.

Thus, it is unsurprising that a major company like Facebook took notice of WhatsApp, considering WhatsApp already had over 450 million users and was adding an additional million users every day at the time of the purchase, a number which is already increasing. With a growth rate that impeccable and a service that is extremely useful, Facebook leapt on the opportunity to purchase WhatsApp last week, by paying a whopping $19 billion to the employees of WhatsApp: $4 billion in cash, $12 billion in stock, and another $3 billion in stock grants that will be paid out if WhatsApp’s founders and staff remain employed by Facebook for four years.

Facebook has a tendency to always be growing, expanding, and changing with the market. The acquisition of WhatsApp is no different. Just like Facebook has continued to expand its other properties such as Instagram, they already have big plans for how to further enhance WhatsApp. Their first announcement has been that WhatsApp will be adding voice calls to its messaging service, putting it in competition with Skype and even mobile carriers.

There has been additional speculation about what Facebook will be doing with WhatsApp in the coming months. Though WhatsApp will continue to operate independently, it is likely that Facebook will do a lot of what it did for Instagram. The growth of WhatsApp and its user base is something that Facebook will likely focus on, as well as recruiting new employees from other companies and making design and coding changes to make WhatsApp better and more efficient.

Facebook Launches Paper, a News-Reading Application

Facebook’s most recent endeavor was launched for iOS on Monday; it’s a news reader application called Paper and it’s the first release from Facebook Creative Labs, a section of the company that is dedicated specifically to launching mobile apps that integrate Facebook in new and interesting ways. Thus far, the application is receiving positive reviews, integrating functions from Facebook and similar news reader apps like Flipboard and Feedly, while being packaged with an attractive and functional design.

One thing that’s particularly interesting about Paper’s design is that it lacks buttons. Instead, the app relies on swiping motions and phone tilts. The news reader will integrate both the News Feed of a user’s Facebook page as well as a variety of content sources such as popular blogs and news websites, which will allow Paper users to easily read or view all of the content and news that they are interested in.

Early reviews of Paper have been overwhelmingly positive, with some news sources even claiming that Paper could become a replacement for Facebook itself, due to the sleek way it integrates the News Feed and other useful information into one high quality application. Though Paper lacks some of the full features of Facebook, such as Events, it still includes most of the things that Facebook can do.

Not everyone is excited about Paper, however. In particular, a startup known as FiftyThree is upset about the name. Their own drawing application is also called Paper. However, their only trademark is for ‘Paper By FiftyThree’ rather than ‘Paper’ itself and it appears that the two companies are in a bit of a spat over the name. FiftyThree has attempted to trademark the name ‘Paper’ but this may be a legal loophole that allows Facebook to stick with the name.

The New Web Presence of Twitter and Vine

Though most people are using social networks through mobile phone applications these days, there is still room to grow and evolve when it comes to the actual web presence of social networks. This is something that Twitter has recently embraced with its new web design, as well as with the first web profiles for Vine, its popular video-sharing service, which until now has been exclusively available for usage on iOS, Android, and Windows Phone platforms, rather than being accessible via a computer.

Twitter’s new web design launched on Tuesday and according to Twitter, the site has been designed to reflect the look and feel of the iOS and Android apps. One of the larger non-aesthetic changes to the website is the built-in ‘compose’ box that is on the left side of the page. The intention of this box is to encourage users to tweet more rather than just browsing the Twitter pages of other people. Though the official launch occurred on Tuesday, the new design has not yet appeared for all users.

Additionally, full web profiles were launched on Vine in early January. The Vine website allows for easier browsing of videos posted on Vine and also includes a feature called TV Mode that lets users watch videos in full screen on their computers, which plays through videos one after the other instead of looping the same video over and over. Though the Vine website is still very new, there are plenty of potential ways that the social network’s web presence can be utilized, such as filming Vines through a webcam. As Vine develops, it is likely to add new features to both the mobile app and the website.

Inventor of Twitter Launches Jelly, a Q&A Social Media App

The social media world has recently been buzzing about the launch of Jelly, a new social media app that integrates existing social networks to help answer the questions of its users. The app has been launched by Biz Stone, who is best known as the co-founder and co-inventor of Twitter, who also worked on popular websites such as Xanga and Blogger over the course of his career. Stone has been working on Jelly since 2012, where the nature of the application was kept mostly under wraps.

Jelly was launched for iOS and Android on Tuesday and aims to compete with existing Q&A services such as ChaCha and Quora. There are a few features that separate Jelly from these other question and answer services. For one, users are able to post images alongside their questions (“What is this?” is frequently mentioned as a way images and questions can be used together). The social media app will allow friends on existing social networks — as well as friends of friends — to help answer questions that are posed on the Jelly platform.

Some people are very excited about the potential of Jelly. One blogger referred to the types of questions one would pose for Google compared to the questions that were meant for Jelly — “How much is this new video game?” versus “Is this game appropriate for my ten year old?” The ability to gain this sort of knowledge from someone a Jelly user knows directly or indirectly is exactly the appeal of the social media app.

However, while some have embraced Jelly since its recent launch, others are a bit more skeptical. One journalist mentioned a number of problems that Jelly users may run into. He described that many questions posed on Jelly are snarky or obviously ridiculous or pointless (“Should I drink coffee or tea?”) whereas others are clearly stealth marketing questions that may irk new users of the app. Even when genuinely interesting questions are posed, the answers are usually immediately available via existing search engines. Considering the application is merely days old, there is still a lot of room for growth, but the direction that growth ends up taking remains to be seen.

Recent Security Breaches for Social Networks

In early December, it was revealed that there had been yet another massive breach in social network security, as 2 million passwords were stolen in a hack that affected accounts for Facebook, Google, Twitter, Yahoo, LinkedIn, and more. The hackers, who are believed to have originated from the Netherlands, were using a virus that allowed them to access information for more than 93,000 websites, including many major social networks.

More recently, it appears that the security of Snapchat has also been compromised. A recent hack resulted in information regarding 4.6 million accounts getting posted on a website known as SnapchatDB.info. Though the site has since been suspended, the hackers were able to get information regarding phone numbers and passwords for all of these individual accounts.

According to the people behind Snapchat, the hole that allowed for this security breach has been sealed. However, some people believe that Snapchat’s response to the hack is evident of their existence as a very young startup company. One particular issue is that a group of ‘white hat hackers’ – people who find holes in security so that companies can prevent these kinds of breaches – had explicitly told Snapchat that there were holes that could be exploited. Yet Snapchat ignored this and didn’t even admit to their mistake in not listening when they released a brief statement regarding the breach.

Though these breaches in security have been unfortunate for a lot of people, one website is trying their hardest to help people find out whether or not their account has been compromised. The website ‘haveibeenpwned‘ allows people to enter their e-mail addresses that are used for these accounts to find out if theirs are among the accounts that have been compromised by any of these recent breaches. The website checks Adobe, Snapchat, Stratfor, Gawker, Yahoo!, Vodafone, Pixel Federation, and Sony accounts.

Instagram Direct: Private Picture Messaging

Instagram’s most recent update has included the launch of a private picture messaging system that is being referred to as Instagram Direct. The service allows Instagram users to send each other private messages that can include photos or videos; this contrasts Instagram’s previous features, which only allowed the public posting of photos and videos to a user’s profile. Instagram Direct allows for special messages and private photos to be sent to up to 15 people at once.

It was truly no surprise that Instagram launched Instagram Direct this month, as there had been rumors regarding a direct messaging service for quite some time. It seemed like the obvious step that Instagram needed to take to become a more effective social network. Facebook, the parent company of Instagram, tried out a postcard service last year that would allow users to send paper prints of photos to their friends; the service never generated much interest and was quickly shut down. Physical printing and sharing was not what users wanted; they were simply looking for private messaging.

Though it was generally agreed upon that Instagram needed Instagram Direct in order to further evolve, responses to the new service have been lukewarm. One of the primary issues with Instagram Direct is that it does not do very much to separate itself from competing social networks and messaging apps such as the features available through Snapchat and Twitter.

Considering Facebook tried and failed to purchase Snapchat earlier this year, their foray into private picture messaging is going to inevitably be compared to Snapchat and Instagram Direct needs to do a little bit more to separate itself from the herd. It has been stressed, however, that the feature is currently in its earliest stages, so it remains to be seen if there will be new features revealed that may allow Instagram Direct to make a name for itself.

Facebook’s New Video Advertisements

Advertising is truly what generates the money for social networks and they are always trying to find new and innovative ways to advertise to their users. Since so many people use social networks in this day and age, brands are always striving to advertise to them and cater to potential customers based on their interests. Facebook’s most recent addition to their advertising repertoire comes in the form of auto-playing video advertisements.

The video advertisements are intended to not be entirely distracting from the social network itself. The videos will play automatically without sound within the News Feed, but if they are clicked on, they will extend to full screen and sound will begin to play. When the video is finished, the same advertiser will also offer two additional videos that can be potentially viewed by the Facebook user if they are interested in whatever is being advertised.

Interestingly, this method of advertisement may challenge marketers to take a new approach when it comes to finding new ways to make potential customers interested in their products. Because the video ads are not particularly intrusive, are soundless to begin with, and can be easily scrolled past, advertisers will need to find catchy ways to intrigue the interest of Facebook users without using sound in the short period of time that it will take for someone on Facebook to scroll past the ad.

Though the Facebook video advertisements have already been launched this week, they are still in the testing phases. They will initially only appear for some Facebook users, before they are gradually rolled out to the entirety of the social network’s user base. Facebook’s stock has already seen a 2% increase, based on the belief that these video advertisements will continue to boost the company’s revenue.