First-Time Web Entrepreneur Delighted by Ease of Business Blogging with iePlexus

The term blogging often sounds awkward and intimidating to newbie web entrepreneurs and emerging small-business owners, however, the concept behind the wording is quite the contrary. In fact, e-commerce go-getter Gloria McQuade insists that blogging is as simple as keeping a pen and paper handy to scribble down creative thoughts and ideas as they come to you.

“It’s important to be a multitasker to succeed in the competitive world of e-commerce,” McQuade said. “As a full-time employee by day, I have to take advantage of every free moment I get to help market my web business.”

Blogging allows business owners to promote their products/services in brief, engaging articles while dually encouraging interaction and discussion among consumers. It also happens to be a key concept behind the professional marketing strategies of iePlexus – the company that helped McQuade formulate a business blog of her very own.

Developed in May 2010, www.PrincessAndTheBlog.com was created to educate readers about the numerous functions and exciting features presented by McQuade’s collection of dollhouses that’s available for individual purchase through her web store. In recent posts, she has discussed important tips for assembling a dollhouse, the similarities of dollhouse doors to life-size doors as well as the dramatic difference dollhouse accessories – such as winding staircases and decorative furniture – make to each miniature home sweet home.

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Are Google and Verizon Teaming Up to Take Down Net Neutrality?

One of the most amazing aspects of the internet is that, by and large, all traffic and content is treated equally. This concept is known as net neutrality, and it governs intent usage in the US. Frankly, it’s somewhat baffling that the US government and large corporations haven’t been successful in garnering more power over what takes place on the internet, but courts have been reluctant to rule in favor of regulation. But according to a report today in The New York Times, Google and Verizon have a deal in the pipeline that could change net neutrality as we know it.

The Times reports that Google and Verizon are finalizing a deal to institute a tiered service model, which would allow Verizon to stream content from some companies more quickly—for a price of course. This would allow large sites, those that need lightening-fast speed like Facebook, YouTube, to receive priority treatment. If the deal takes place, it has the potential to lead to higher service costs for internet users.

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Managing Your Company’s Reputation on Google Place Pages

It’s an inescapable fact of modern business that the public’s impression of your company will be shaped in large part by what they find about you on the search engines, particularly if you are a small business. A couple of negative reviews or a few people venting on a Ripoff Report can deter customers from your business for months or even years to come. Up until recently, many of the channels for voicing your opinion were catered to the consumer, but Google is looking to even the playing field for those on the business side of things.

This problem has been an acute concern for locally based businesses in particular—such as restaurants and service companies—that pop up in a section of Google Maps known as Place Pages. Essentially, this works as an online directory, complete with directions, reviews and details about the company. Traditionally, customers have been able to post reviews and comments at will, but there has never been a formal avenue for a response from the company. Google recently announced that businesses will be able to respond to these comments, offering an opportunity to manage their public image.

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Founder of Blip.tv Shares Business Strategies for Entrepreneurial Success

Just five years ago, Dina Kaplan co-founded a video sharing platform for independent web shows called Blip.tv. And during these five, short years she watched as her business blossomed from a small niche of professional video bloggers to an online hotspot where thousands of users now host their own TV shows and upload self-produced videos.

Needless to say, Kaplan has learned a tremendous amount about what it takes to make a business flourish. In fact, her website has scaled to 96 million video views per month and payouts to content producers have increased a whopping 77 percent just from quarter one to quarter two of this year.

Below, thanks to Mashable.com, Kaplan has put together five essential business tactics to live by as an entrepreneur.

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How Will Your Business Use Social Media in the Future?

With the fluidity of social media, it’s difficult for anyone to effectively predict where the future lies. What is for certain, however, is that social media is incredibly popular and will be around for some time to come. According to a new Nielsen statistics, internet users now spend about one-quarter of their time on the web visiting social networking sites, more than double the nearest competitor (online games).

Part of the reason for this trend, at least in my opinion, is the immense breadth of social networks. Not only are there networking giants like Facebook and Twitter, we also have a litany of smaller, niche sites offering a specific service. These types of sites allow people to personalize many aspects of their online experience, eliminating the need for many traditional channels, such as e-mail, search and general entertainment sites.

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Enhance Your ‘Tweets’ with Twitter Audio Messaging

Twitter emerged as a new-age social network (a peculiar concept in itself as social media is still considered a modern technology) in 2006 with a bold and enlightening concept of mini-blogging – 140 characters or less, to be exact.

Today, Twitter’s booming popularity has inspired the development of new avenues to enhance social interaction among users, including the sharing of music files. However, Twitter’s most recent advancement allows tweeters to share audio files.

So, whether your fancy is to make the punch line of a joke more vibrant, an apology more sincere or even sing happy birthday to a friend, Twitter is now the place to be seen and heard!

Check out these five different outlets, thanks to Mashable.com, to capture audio messaging on your next Twitter post.

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Personal Data from Millions of Facebook Accounts Published in Torrent

Up until recently, concerns over Facebook’s privacy settings and policies have been largely hypothetical, but that all changed today when Ron Bowes, an internet security consultant, uploaded a torrent to the web with personal information on 100 million users. Facebook has come under severe scrutiny in recent months for holes in their privacy settings and policies, and this recent divulgence of data exemplifies the amount of personal information that many Facebook accounts make readily available.

It should be noted that Bowes simply used information that was already open to the public by only including searchable Facebook profiles. So the information in his list could be acquired through a simple search engine query. The purpose of releasing the information was to raise people’s awareness of how much personal information they make available online, Bowes said.

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New Report Shows Women Dominate Social Media

Last week we reported on women’s role in the ever-changing field of social media, and a recent report by comScore provides quantifiable evidence that women are making their presence felt through myriad social networks. “Women on the Web: How Women are Shaping the Internet” is a comprehensive report with statistics on social media usage, search activity and online shopping, among others.

Men have traditionally been the primary internet users, but women are now responsible for the lion’s share of internet usage, a trend which many attribute to the rise of social media. According to the report, over three-quarters of women visited social media sites during May, compared to less then 70 percent of men. And the trend holds true across all countries, not just the US. In Japan, South Korea and even Russia, women are the ones dominating social media sites. On average, women spend 30 percent, or 1.5 hours, more per month on social networks than their male counterparts.

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How to Merge the Popularity of Facebook’s ‘Like’ Button with Your Website

Looking for a simple way to integrate social media into your web business? Thanks to a new technology developed by Facebook engineer Matt Kelly, e-commerce professionals can now fuse the legendary popularity of Facebook’s Like application with the homepage of their website.

Currently, more than 350,000 websites have utilized this social plug-in to encourage the same interaction, feedback and excitement garnered by the mega trend of Facebook Like. On a side note, however, the technology is not affiliated with the official Facebook name and is considered to be a personal side project of Kelly.

“The script makes it possible to have Like, Recommendations, and Activity Feed features on any Firefox page you visit,” Facebook told Mashable.com.

So, how can you obtain the Like script on your website? The necessary technology is a simple Greasemonkey extension that sets the Like bar atop any web page (expect Facebook.com). Facebook Like is compatible with Firefox – as long as the Greasemonkey add-on has been installed – and Google Chrome, while Safari requires a Greasekit.
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Afghan War Reports Leaked Through Wiki Site

When Daniel Ellsberg was trying to bring the information in the Pentagon Papers to light, it was difficult to find a viable means of disseminating the information to policymakers and the public. In order to garner media attention for the detailed, confidential war records, Ellsberg eventually had to turn the Papers over to the New York Times, who published the contents of the records in a series of articles. In an eerie case of history repeating itself, The New York Times, The Guardian and the German magazine Der Spiegel were recently given access to a significant cache of classified reports known as the Afghan War Diary.

But unlike Daniel Ellsberg and the Pentagon Papers, the source that brought the reports to public attention wasn’t a high ranking US official, it was a website. WikiLeaks, a website dedicated to publishing leaks while maintaining the anonymity of its sources, gave the three aforementioned publications access to the Afghan War Diary weeks in advance under the condition that they wouldn’t report on the information until July 25, the day WikiLeaks published the diary to their site.

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